Following a viral Facebook post, one user is headed toward the $2 million mark. Money makes itself Following an accidental viral campaign, an Australian entrepreneur’s hot sauce business has skyrocketed thanks to a single post. Following a Facebook post from a British backpacker traveling in Australia, Renae Bunster’s Shit the Bed Hot Sauce was shared […]
Mother from Perth makes $8000 Overnight Read More »
For those who just can’t seem to get enough Pinterest or garner enough crafty ideas, the platform is ready to lend a suggestive hand. Here’s an idea Based on your previous interests and ideas, Pinterest is rolling out a new “More Ideas” tab to help spur on user creativity. Pinterest boards will now contain a
Pinterest gets Predictive Read More »
Google has moved to improve confidence in its online ad platforms by getting third-party validation from the Media Ratings Council (MRC). Accreditation and standards The primary objective of the MRC is to secure ‘audience measurement services that are valid, reliable and effective.’ The core concept at play here is standardisation: It’s meant to let practitioners easily compare oranges
Google lets marketers compare Apples with Apples Read More »
Facebook is going to be receiving location data from Instagram users, and not everyone's happy about the news. Trust is tricky Now that Instagram’s founders have resigned, Facebook has ben spotted playing with a new prototype for privacy settings. Instagram location history will soon belong to Facebook, which means GPS coordinates would feed information to
Instagram serves up your Location History Read More »
Facebook is rolling out a new data collection protocol that could overlap with Apple products. Cookies for Apple cores To the surprise of many Apple users, the Facebook Pixel will allow advertisers to have access to cookie information gathered through Safari. In the footsteps of Microsoft and Google, Facebook Pixel will enable marketers to mine
Facebook Pixel plays with Cookies Read More »
Through Active View and Display & Video 360, Google is set to let users access a broader range of metrics about their online ads. Unique reach & brand lift A couple of new metrics are making their way to the Display & Video 360 interface, including Unique reach & brand lift. Unique Reach will let
New Display & Video 360 Metrics: Reach, Lift & More Read More »
Having launched in 2016, Facebook is celebrating another year of Marketplace and highlighting the different ways the feature has grown. Buy and sell Facebook is taking a moment to share updates and insights on what’s helped build Marketplace communities, as well what to expect from new AI features. The AI component is what has the
Facebook Marketplace celebrates 2nd birthday Read More »
After some time in development, Facebook is ready to launch its first run of video chat hardware. Power of zoom A brand new Alexa-equipped smart screen with auto-zooming video capabilities – the Portal has arrived. The Portal combines Alexa and a chat screen that can be used like any smart home device, and clocks in at
Auto-Zoom Chat Screen for Facebook Read More »
In Part 1, we started exploring why AdWords Conversion and Google Analytics (GA) Goal numbers don’t quite line up – even for the same conversion point. Today, we’ll continue that exploration. Timing is Everything Let’s assume you have the same ‘One’ Conversion count set in AdWords to align with GA. The second reason you have
Why Don’t AdWords and Analytics Match Up? Part 2 Read More »
YouTube claim that new extensions for their video ads will boost performance well over benchmarks. They cite a Vodafone campaign that saw ‘a 2.3x incremental lift in Ad Recall and a 3.5 percent CTR’. So that’s the sell. But what’s being sold? More actionable video ads Without making explicit promises, Vishal Sharma—YouTube Ads’ VP of
YouTube’s Full-Funnel Story Functions Read More »