Meet Nametag, Instagram's new feature making following people even easier. Safety in numbers For what could be considered a new direction for social media, Instagram wants to make it easier for users to meet in real life. Using the Nametag feature, users can see each other’s info in a new scannable format that can be […]
Instagram Nametag adds simplicity Read More »
Google is improving the way it handles and presents copyrighted images through Google Image Search. Credit where it’s due Users have been repurposing the pictures they find via Google Images since it launched, over 17 years ago. Sometimes, such repurposing is legally dubious. Now, Google is adding an ‘Image Credits’ link to Search result for
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Users may have noticed that some Pages have been demonetised, as Facebook rolls out new Page criteria. Policies Facebook has announced a new set of guidelines for Instant Articles, Branded Content and Ad Breaks, with the release of its new Monetisation Eligibility Standards. Brands can earn revenue through the ads that run among their content,
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Google has launched Home Hub—a ‘Made by Google’ product that is set to rival Amazon Echo and Facebook Portal. But what is its potential reach? Three contenders The three major player for in-home smart devices are the same for online ad distribution. Facebook and Google go without saying and—as we recently reported—Amazon is now the
Martech Mashup: Google Display Device Foray Read More »
Over the past two months we've been taking you through the intricacies and eccentricities of Google AdWords and Analytics. Today, in our final entry, we'll attempt to make sense of these two marketing monoliths. You can read the previous installments here and here. A tale of two yardsticks To complicate matters further, by default, both
Why Don’t My AdWords and Analytics Line Up? Part 3 Read More »
As 3D becomes increasingly mainstream, Vimeo has released instructions to stream holograms via its platform. How to hologram Vimeo Creator Labs engineer Or Fleisher has blogged an answer the question: ‘Can we live stream a 3D hologram of the presenter in real time?’ More than just a ‘Yes we can’, Fleisher gives details on how
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In the near future, Messenger chatbots will be able to work with clients and customers with a new array of artificial personalities. AI with attitude(s) A newly released plugin for Messenger will make customer integration with chat platforms and WordPress sites more efficient, thanks to the new Persona application-programing interface. No, you will not be
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Amazon t is teaming up with Snapchat to corner the market on the instant shopping experience. See it, snap it, buy it Snapchat has announced it will slowly be rolling out an entirely new visual model for product searching Amazon by scanning music, QR Snapcodes, or physical objects for instant online orders. Using any Snapchat
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Facebook is doubling down on its commitment to video as it sets sights on the YouTube train. More ads, more revenue The big push into original programing brings with it new earnings potential, as Facebook offers brands more control over when ads are shown. Facebook’s new video ad options are a response to marketer requests
Facebook Marketing throws down with YouTube Read More »
Several new e-commerce ad options are on their way to Snapchat, as marketers gear up for a new way to sell. Christmas Snaps Along with new shoppable Snap ads, brands are able to import catalogs directly to Snapchat and instantly create product ads. According to a recent eMarketer report, Snapchat has 16.4 million teen users.
Snapchat’s holiday E-Commerce Ads Read More »