Facebook has outlined how it will give greater access into advertisers' info, specifically around which ads are being used in your feed. Know the ingredients In the wake of the Cambridge Analytica scandal, Facebook is loudly proclaiming its efforts in changing the management of ads and Pages for wiser readership. Maneuvering the negativity of political

Following the Facebook data leak with Cambridge Analytica, Australia's privacy watchdog, the OAIC, has launched its own investigation into the misuse of private data. The whistle blows loud Following ex-Cambridge Analyitica employee Chris Whylie’s testimony of the leak, far surpassing 87 million users, Australia is keen on getting answers. In a recent blog post, Facebook

Facebook’s latest ad products use artificial intelligence to better analyse offline and online data for stronger sales optimisation. Ad revenue Facebook is doubling down on its focus towards retail brands with the announcement of three new advertising tools at the latest Shoptalk conference. Last September, Facebook had announced the ability for retailers to create custom audiences

Facebook is refocusing its news algorithm to prioritise local news, so users can see articles more relevant to their immediate community. Close to home For local publishers, this means more Facebook coverage over multiple cities, connecting users most likely to care about specific content. Facebook is expanding its definition of what they consider to be

In the wake of Facebook’s recent data scandal, advertisers are reluctantly maintaining their same budgets through Facebook marketing services.   Facing the music Since the reveal of Cambridge Analytica’s dodgy data harvesting of (at last count) 87 million Facebook users, marketers are continuing to promote through the social network, but have concerns moving forward. Two

Last year Facebook started a test giving users more background info on where a news source originated. The platform is now expanding on that approach. Smarter reading Facebook’s own research as identified key information that users rely on to determine the validity of a news source, and are making it easier to verify articles. Along

Facebook is bringing new ways for content creators engage and grow their community, manage presence, and build business. Creating opportunity Facebook Creator app and Creators site were just the first steps in testing new tools to aid in bolstering original content. A new badge reward system is currently being tested to highlight a creator’s top