Google has announced a new certification standard for ‘Street View ready’ cameras. Street View standards The new standards rate a cameras’ technical specs using compatibility with Google’s own Street View as the benchmark. Already, there are twenty Google certified 360-degree cameras prepped for launch in 2017. Four standards The certification standards cover four different functional […]

Observant marketers may have noticed Google recently make these two subtle updates to their T&Cs.   Firstly, any user creating a new Google account (for Gmail, YouTube, Maps), the wall previously separating user browsing behaviour and login ID has been dropped.   Secondly, all advertisers using Google Analytics now have new capabilities with their remarketing

Google is relaxing its rules around certain types of mobile ads previously restricted on the AdSense platform. Mobile dollar signs Google will now allow mobile ads to appear “above the fold” (that is, ads which can be viewed without scrolling down the page). Eligible ads are 300×250 medium rectangle, and Google says they must not

As if tagging along with Masterchef aspirants, Google is pitching Home as a hands-free cooking-assistant. What better way to catch an ear for a potential advertising opportunity? Steps to cuisine Home’s value as a quality cooking facilitator is one of Google’s promotional focal points of the week. They’re boasting ‘step-by-step cooking instructions for more than

Google and Yi Technology have paired to make the Yi Halo – a VR camera that’s already available to select creators. Spec-tacular It captures 8K X 8K video at 30 frames per second, or 5760 x 5760 video at 60 frames per second. Even with 17 lenses operating together, the entire unit weighs under 3.5

DoubleClick—a Google subsidiary known for its internet ad serving services—is expanding to offer traditional TV ad space too. It’s promising access to both local and national markets… but it’s US only, for now at least. Single desk disruption With traditional TV integration, DoubleClick will facilitate multi-campaign management through a single dashboard, regardless of the medium.

Here's a handy update for Google users on-the-go: you can now access the Timeline feature on iPhone and iPad. Map it out Timeline lets you retrace your steps via Google Maps. For example, the feature can recall the coffee shop you went to recently, or the vintage shop you stumbled across a few weekneds ago

Google is taking the gloves off and cracking down on offensive Search results. It’s a Wonderful World Google’s made a number of changes to its search ranking, feedback tools, and transparency rules to reign in the amount of offensive or misleading results that surface on Search. Google now prioritises content that has been fact-checked, and

Google has unveiled its dedicated URL submission feature within Search Console, allowing updated URLs to show directly in search results. Google's new service With the addition of Google’s new service, users can submit URLs straight to the Google index, but that’s not the final step. Google does not guarantee the addition of all submitted URLs

The newest update of the Google App for Android has a bunch of secrets hidden deep in its code. Perhaps most telling is the ability to enrol multiple people to control its voice-activated functions. Meanwhile, there is a mystery mention of a new device-type called Bisto. Active functions Google’s release notes for the latest iteration