[SMK] AI & Digital Marketing Capability Transformation

DIGITAL MARKETING NEWS

LinkedIn

Dynamic Ads arrive at LinkedIn

In the wake of launching a redesigned Campaign Manager, LinkedIn is adding a brand new Dynamic Ad product to their flagship ad management tool. LinkedIn gets ad heavy Businesses will soon find they can create, manage, and track campaigns with greater efficiency. According to Ayusman Sarangi, LinkedIn's Principal Product Manager, “Creative is automatically personalised with each member’s […]

Dynamic Ads arrive at LinkedIn Read More »

LinkedIn Groups gets Revamp

In order to counter its “ghost town” reputation, LikedIn is relaunching Groups as its own flagship app. Big change With over 500 million users, the professional networking site has retooled LinkedIn Groups to provide a stronger, more versatile, and more popular flagship app. A recent announcement detailing the changes to the app came earlier this year,

LinkedIn Groups gets Revamp Read More »

LinkedIn goes Real-Time, for Real

Amongst LinkedIn’s handy daily tips, the platform is sharing its best practices when it comes to connecting with Active Status users. Strike when the iron is…green! “Knowing the right time to reach out is key,” according to LinkedIn Communications Specialist Julie Inouye, “so make sure your connections are available and active on LinkedIn when sending a note.”

LinkedIn goes Real-Time, for Real Read More »