[SMK] AI & Digital Marketing Capability Transformation
Snapchat has boosted the ability of install ads with quicker, deeper links and beefed-up analytics. App-le of your eye Install ads now let users swipe on an ad and be taken to a section of the advertiser’s app. Previously, swiping on an ad would take you to a web page, where you had to press […]
Snapchat Install Ads get better Links, Analytics Read More »
The long-awaited WhatsApp for Business has finally launched, and it’s looking pretty jazzy. What’s Up? The app is aimed at SMEs, and lets marketers create business-specific WhatsApp profiles. These will feature a business description, category, contact details, operation hours, and website links. There are also new Messaging Tools, including quick replies to FAQs, greeting messages,
WhatsApp for Business goes Live Read More »
When is an ad not an ad? When it’s branded content or pushed by an influencer. And according to a new study, on Facebook that can be a very lucrative turn of events. Don’t shoot the Messenger A study from Shareablee looked at over 800 branded content ads on ten publisher Facebook Pages, and 265
Study: Branded Content beats Ads on Facebook Read More »
Just in case you're wondering what's in store this year, Pinterest has your back. The platform full of pretty things has released its definitive list of 100 trends to look for in 2018. Are you on point? Funky Food Pinterest pulled data from its most popular global categories to come up with the list. Top
Pinterest: 100 Trends for 2018 Read More »
In findings that will surprise few, it turns out many of us no longer trust news sources on social media networks. Stop the Press The Edelman Trust Barometer, now in its 18th year, surveyed over 1000 social media users in the UK. The report found less than one quarter (24%) of users trust news sources
Report: People don’t trust News on Social Media Read More »
Google is starting with a clean slate in 2018, beginning with its biggest ever overhaul of YouTube’s advertising rules. Keep it clean The move comes in response to ongoing complaints from advertisers, after ads appeared next to videos showing offensive content. There are now stricter guidelines in place around which videos can be monetised, while
YouTube tightens the reigns on Creators for Cash Read More »
Looking for something new in 2018? You might want to check out LinkedIn’s list for Global Recruiting Trends. Read on for all the juicy highlights. Face Time LinkedIn surveyed more than 8800 recruiting and hiring managers to identify the trends that will dominate the next 12 months. First up, you might want to brush up
LinkedIn: Global Recruiting Trends 2018 Read More »
Ever wondered how your Facebook Video Ad performs across formats? Happily, Facebook has recently released five squiggly graphs around our online viewing habits. Location, location Facebook’s charts cover five viewing options: Feed, Skippables, Non-Skippables, ‘Stories’, and Live TV. The charts show that non-skippable video ads are the best performing across the board, even trumping Live
Facebook Video: How We Watch Across Formats Read More »
Snapchat is considering the introduction of video ads, which can only be skipped after being viewed for three seconds. Pony up The ads would appear in a similar format to current YouTube advertisements. Once three seconds have elapsed, users would have the option to skip or watch the remainder of the ad. While there's no
Snapchat considers three-second ‘Compulsory’ Ads Read More »
Proving it’s a fine line between creepy and cool, Instagram has rolled out a new feature letting people view when you’re using Instagram, and how often. Location, location The feature lets friends see when you last opened Instagram, and if you’re currently ‘Gramming. The update is only available for people you follow, and those you’ve
Instagram’s new feature: Cool or Creepy? Read More »