[SMK] AI & Digital Marketing Capability Transformation
Front, the service that provides a collaborative inbox for teams. has finally launched a standalone mobile app. Teamwork on-the-go Front pulls all your emails into one place, allowing you to reply, comment and collaborate on your digital correspondence. For example. if your business receives an email related to the HR department, you can redirect to
Front gets new features for teams Read More »
LinkedIn has released a new feature, Open Candidates, that lets users signal they're looking for a new position while not alerting their current employer. Subterfuge To get started, you first enable Open Candidates under the Preferences tab on the LinkedIn Jobs home page. Then share what type of positions and industries you're interested in. By signing up,
LinkedIn launches Open Preferences to sniff out new opportunities Read More »
Snapchat is getting serious about moving pictures. In September the platform launched video googles, now it's dabbling in movie tickets. Popcorn time Paul Yanover, president of movie ticketing company Fandango, hinted in a recent New York Times article that his company was working with Snapchat on an in-app ticketing option. The collaboration isn't the first
Snapchat makes moves into movies Read More »
Instagram may have released Business Profiles relatively recently, but users can't seem to get enough of retailers using 'Gram. Retail therapy Instagram has blogged about the finding of a study by Oracle Data Cloud's Datalogix, which revealed Instagram drove a median of 1.8% lift in in-store sales, and a median 2.1% lift in household penetration.
Study: How Instagram is driving in-store sales Read More »
YouTube has released a new way for content creators and influencers to disclose paid promotions. Coming clean The optional feature adds text at the start of a video, informing viewers they are watching a paid promotion. The disclosure text can also be added to existing videos, without affecting video view counts or other metrics. Transparent
YouTube’s new way to disclose paid promotions Read More »
Snapchat's mainly millennial audience is increasingly turning to the platform for gaming, and brands are cottoning on. The latest is an interactive game from Under Armour. Game on The game, It Comes From Below, is built on Under Armour's campaign starring Carolina Panthers quarterback Cam Newton. The game allows users to play as Newton and
How brands are using games to convert on Snapchat Read More »
AdWords has just rolled out a new update that lets marketers automatically import Salesforce data. Roll up The feature is found under the Linked accounts menu, where Salesforce.com is now an option. The update allows Google Click ID to talk to Salesforce when customers complete a range of conversion actions, such as downloading a white
Martech Mashup: AdWords launches Salesforce Accounts Read More »
According to reports, the nascent live video streaming app from the creators of Musical.ly is worrying the competition. We’ve got everything you need to know about Live.ly below. What is Live.ly? Live.ly is one of a growing number of live video streaming apps. It’s been available on iOS devices for a few months, but has
Live.ly comes to Android, downs Periscope Read More »
Shopify Plus customers can look forward to significant upgrades to their e-commerce experience, with Shopify acquiring digital consulting and product development firm Boltmade. Bright ideas The Canadian company will take on Boltmade's 21 employees, the majority of which are engineers and designers. Boltmade had previously built software for Shopify, as well as other large companies
Shopify acquires Boltmade for Plus push Read More »
It turns out Instagram wasn't the only Facebook-owned app looking to Snapchat for inspiration. Snap happy WhatsApp has just received an update adding text, emoji and drawing tools for its users to get creative and add some colour to their conversations. The app has also gained the ability to use a bright screen as a
WhatsApp nicks Snapchat’s drawing tools Read More »