[SMK] AI & Digital Marketing Capability Transformation
Facebook has released a report outlining how people are using multiple devices en masse in Australia, Thailand, and Taiwan. Less isn't more Facebook IQ commissioned GfK to find out how users in these regions are switching up their devices. For the study 1000 adults aged 18 – 54 years were surveyed, with near equal mutli-device
Facebook Study: Multidevice movement in Oz, Thailand and Taiwan Read More »
Brands are successfully using social media as an advertising platform, either by creating their own communities or tapping into those of social media influencers. This has become the new mother lode of online marketing. But what are the legal implications? The legal side As I’ve mentioned in previous articles, the same laws which govern advertising
Using Social Media Influencers – the legal perspective Read More »
In a bid to keep on top of breaking news (or at least trends), Instagram has released a new feature that lets users explore videos around live events. Live to Air Instagram announced the Explore Tab now gets a new channel dedicated to showcasing user-generated videos around live events, such as music concerts. The channel will be
Instagram’s Eventful update Read More »
It’s been a rocky year for Tumblr. Verizon recently acquired parent company Yahoo, and growth has been lower than predicted. Now Tumblr has announced new ads that give bloggers a cut of the action. Sharing is caring Yahoo display and Gemini native ads are now rolling out across the network and its 550 million monthly
Tumblr announces new Ad Units Read More »
Back in July Twitter released promoted stickers to all users. Now the platform has extended the feature to brands, starting off with Pepsi. Pepsi challenge Twitter announced the news in a blog post. "Starting today, brands can create and promote custom stickers for anyone on Twitter to use. "A brand’s stickers will be featured in
Twitter rolls out Promoted Stickers for brands Read More »
Inbox by Gmail has just got a little more mobile, and now alerts you to upcoming tasks directly from the app. Mobile mover and shaker Alerts from Trello, GitHub project updates, and Google Alert previews are now integrated within the Inbox app. Google Drive is also easier to use with Inbox. Drive links can be
MarTech Mashup: Inbox by Gmail update Read More »
Always iterating its News Feed, Facebook's latest change is another push to rid users' feeds of clickbait and unscrupulous headlines. Having previously tried to punish pages by reducing their reach if users didn't spend long enough reading an article, the company has stepped up its fight against clickbait tactics. Fool me once Manually analysing tens
Clickbait ship sails on Facebook Read More »
In another indication that Snapchat's reach is becoming more global, the ephemeral messaging service has released a heap of new geofilters custom made for Down Under. Oi oi oi 50 personalised geofilters are now available, mainly based around Sydney locations including Sydney Harbour and Bondi Beach. And Snapchat's just getting started: 100 new filters for
Snapchat releases Australian GeoFilters Read More »
Since LinkedIn was snapped up by Microsoft back in June, things have been a little quiet over at the social network for professionals. Presumably there were many documents to be signed and champagne to be swilled. Now the dust has settled, LinkedIn has rolled out its biggest update since the acquisition: Influencer videos. Under the
LinkedIn launches Influencer Videos Read More »
The NBN might seem like a far off dream, but Google Search isn't wasting any time in its quest for speed. Its latest update sees a significant boost to mobile loading times. Loaded question Google has recently been working on the Accelerated Mobile Pages (AMP) Project, an open source platform designed to streamline mobile loading
Google AMPs up mobile Search Read More »