[SMK] AI & Digital Marketing Capability Transformation
One year ago Facebook launched On This Day, the feature that took users down memory lane in an attempt to pause and reflect. And hopefully boost Facebook's engagement stats. So we thought it fitting to take this anniversary to have a look at Facebook on this day. 1 billion Facebook now has 1 billion daily
Facebook now has 1b Daily Users Read More »
There's a difference between appearing online and being online, and a new concept program wants to take that to the next level. You Botter believe it Conceived during TechCrunch's Disrupt Hackathon earlier this month by developer Irene Chang, The Chat Bot Club aims to create a bot of yourself that convinces friends it's really you
Pretend you’re there with The Chat Bot Club Read More »
If it looks like a duck and quacks like a duck….it’s a Google Ad? A new update from Google sees new ad units that look suspiciously like the pins used in Google Maps. Pin the tail on the product Google announced the launch of local search ads in a blog post. “If you run a
Google Ads go undercover Read More »
Social media platforms are big business. They allow brands to gather vast amounts of personal information and content, and use it to market their wares. But in doing so, brands must ensure they comply with privacy and spam laws. What can I do? By all means, do engage with your followers on social media. Encourage
Privacy in a Social World Read More »
Twitter is increasingly become a one-stop shop when it comes to functionality, but there are still plenty of gaps that can make getting the most out of Twitter a challenge. Happily, there are plenty of tools to fill those gaps – here are three of our favourites. 1. Riffle There are plenty of Twitter analytics
Three terrific Twitter tools Read More »
Google has just launched an experimental new service called Posts, a social network that lets you post through search results. Search and be social Posts is currently in beta and being trialled in real time during the US Presidential Election. This means candidates can send content such as images, video, and text straight to Google,
Google Posts – a new type of social network? Read More »
Looking for a new logo on the quick and cheap? A new app called Logo Foundry might be just the ticket. Logo loco It works like this. Logo Foundry comes packed with thousands of fonts, images, shapes and graphics. All of these can be tweaked, mixed and matched to create your very own logo. For
Refresh your branding with Logo Foundry Read More »
When a service has as many layers as LinkedIn, a little housekeeping can be beneficial from time to time. LinkedIn's new settings page sets out to please users users who might have felt overwhelmed in the past. Break it down Three main categories headline the updated design, with Account, Privacy, and Communications tabs housing the
LinkedIn reveals sleek settings update Read More »
As strong as your content marketing game is, we can always use a little extra help. BuzzSumo, a web-based tool with free and paid options, lets you discover how particular topics are tracking online. Who's searching what? Rather than guess what headlines and content might work in your brand's area, a BuzzSumo search of topic
SMK’s app of the week: BuzzSumo Read More »
While their work is vital in keeping us Liking and tweeting, software engineers don’t often make headlines in social. Bucking that trend is a recent post from Instagram, explaining how a tweak from their tech heads led to a better experience for the rest of us. Smooth sailing Until recently Instagram would send up to 20 comments
How a tiny Instagram tweak led to wins for users and brands Read More »