[SMK] AI & Digital Marketing Capability Transformation
Here's something you don't see every day. A bank is encouraging its employees to use Facebook during business hours. Face the music However it's not all kitten photos and Liking your mates's pics from last weekend's party. The Royal Bank of Scotland (RBS) has partnered with Facebook in a landmark deal that will see Facebook at
Facebook at Work opens up the bank Read More »
New stats have confirmed that in the last financial year the Australian online advertising market posted a record revenue of $5.3 billion. Cashed up The figures, courtesy of the IAB/PWC Online Advertising Expenditure Report, marks a growth of close to 20% from the previous financial year. While every online advertising segment experienced double-digit growth over
Aussie online ad spend smashes records Read More »
Emailing and texting is a double-edged sword. On the one hand we’re able to stay connected almost all of the time. On the other, the rapid-fire nature of email and SMS means tone and meaning can easily be misconstrued. Keeping you on the straight and narrow with e-etiquette is FoxType. Foxy features FoxType works by
Master email etiquette with FoxType Read More »
it wasn't so long ago when getting a billion views was kind of a big deal. But that was in the simpler days of 2012, when Psy became the first artist to clock into the billion club with the ubiquitous Gangnam Style. Fast forward to 2015 and 10 songs now occupy this hallowed ground. Top
YouTube’s Billion Club revealed Read More »
Today we're looking at an app that brings together two of our favourite things, music and Instagram. Sounds is all about bringing you the best of these two excellent worlds. Sounding in Sounds is a French iOS and Android app that lets users share their favourite music tracks across the major social networks including Instagram, Facebook
SMK’s app of the week: Sounds Read More »
Instagram has just launched Boomerang, a new app that lets you create short looping videos. Back and forth Instagram announced the news in a blog post. “Capture a friend jumping off a diving board, defying physics as she flies back and forth through the air. Transform an ordinary selfie with your friends into a funny
Instagram launches Boomerang Read More »
IBM is as synonymous with computing as micro-processors and Commodore 64s. A venerable behemoth in an age of sleek start-ups, today we're delving into the dizzying world of the International Business Machine. Machine men IBM actually predates the First World War. In 1911 the Computer-Tabulating Recording Company (CTR) was launched, changing its name to IBM
Number Crunch: IBM Read More »
It’s a big digital world out there, growing and evolving at a fantastic pace. A new report has taken a global digital snapshot and come up with some surprising results. Read on the find out more. Digital Planet The Global Digital Snapshot August 2015 report from We Are Social looks at digital, mobile and social
Report: Global Digital Snapshot Spring 2015 Read More »
Facebook has revealed a massive increase to its search functionality – with all 2 trillion of its publicly listed posts are now searchable. Needle in a haystack Facebook announced the news in a blog post. "Today, we’re updating Facebook Search so that in addition to friends and family, you can find out what the world
Facebook takes on Google, launches Universal Search Read More »
While there are plenty of guides on how to run a successful promotion online, what you really want to know is if your promotion is going to be legally compliant. I'm always being approached by my clients who are seeking advice on the basic guidelines for running their promotions. To address your concerns, we have
Learn how to run an Online Promotion in Five Minutes Read More »