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YouTube Ads are about to get more powerful

YouTube has just updated its ads platform to give users more information about products before making a purchase. Moving marketplace The new feature, dubbed TrueView, works with YouTube's Cards platform to display additional data about products, including links to brand websites. YouTube says brands using TrueView have already seen a rise in sales. For example Sephora saw

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Twitter announces Official Partners Program

Twitter has just launched its Official Partners Program, which encourages brands to more effectively connect with customers. Choose your partner Twitter announced the news in a blog post. "The launch of the Twitter Official Partner Program brings together our strategic partners from the Twitter Certified Program and the Twitter Marketing Platform Partner Program," Twitter explained.

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