[SMK] AI & Digital Marketing Capability Transformation
You can accuse Google+ of many things, but lacking tenacity is not one of them. After mixed attempts at grabbing eyeballs from Facebook and Twitter, the plucky network has launched a Pinterest-esque service Collections. Click and collect Google+ Collections lets users create boards comprised of images, video and other content that are based around a particular
Google+ launches Pinterest competitor Read More »
Instagram is in many ways an anomaly in the world of social media. A frenetically popular platform that remains largely ad-free, still allows brands to connect to fans without paying, and doesn't really market to its users. Being owned by Facebook doesn't hurt, However Instagram might be edging more towards the mainstream with its new
Instagram now sending ‘Highlights’ emails Read More »
When you think about electronically transferring funds the name PayPal probably springs to mind. Now MasterCard is looking to get its own piece of the digital dollar pie. Pay off MasterCard is preparing to launch Send, a service that lets users securely transfer funds online. As long as they have a MasterCard credit or debit
MasterCard gets in on digital dollars Read More »
Microsoft has thrown its hat into the scanner app game buy expanding Office Lens for iOS and Android. It’s a snap Office Lens allows users to take a picture of a document, then convert it into a variety of electronic elements that work with the Office family. For example, photos can be morphed into a Word document,
SMK’s app of the week: Office Lens Read More »
Today we're looking at the charmed life of Instagram, everyone's favourite platform whose popularity shows no sign of slowing. Picture this Instagram now have over 300 million active users. By some counts that's more than Twitter. Of these, a very respectable 75 million are daily active users. In fact, over 13% of all internet users
Number Crunch: Instagram Read More »
For better or worse, Facebook's News Feed is about to get crowded with a new form of content. GIFs are finally coming to Facebook. Get GIFing GIFs, the short form looping video format, can now be posted on the News Feed on the web and mobile. For the moment GiFs can only be links,
Facebook finally gets GIFs Read More »
Twitter has just launched Audience Insights, a new tool giving marketers greater metrics into targeting campaigns. Tweet all about it Twitter announced the news in a blog post. "With audience insights, you can easily discover valuable insights about your followers and the people who have engaged with your organic Tweets." Understanding is key Audience Insights
Twitter gives marketers more metrics to monetise Read More »
Facebook is top dog in many fields: number of users, engagement, revenue and mobile. Now it looks like Mark Zuckerberg's social network is on track to overtake YouTube for video sharing. Virtual videographer Facebook launched auto-playing video ads in March 2014. And while they took a little while to gain traction, once Facebook tweaked its
Facebook set to overtake YouTube for video sharing Read More »
Live video streaming is leading to polls when it comes to buzzwords this year – with Twitter-owned Periscope and Meerkat slogging it out for top bragging rights. In an effort to cast a wider video net, Periscope is moving away from Twitter and making it easier for anyone to sign up. Stream time Now users
Periscope distances itself from Twitter Read More »
Ever wondered if the type of photo filter you choose really makes a difference? Yahoo did, so it commissioned a study to find out. Filtering effect Yahoo Labs looked at 7.6 million Flickr photos to determine if filters led to increased engagement. It turns out they do, by quite a lot. Photos with filters were
Study: the truth about photo filters Read More »