[SMK] AI & Digital Marketing Capability Transformation
Social media can be a fickle beast. Today's red-hot platform can be tomorrow's AskJeeves. One of the most popular in 2014 was Snapchat, the paired-down app that lets users send photos and videos that subsequently self-destruct. As we approach the halfway mark of 2015, we're having a look into how Snapchat is travelling. It's a
Number Crunch: Snapchat 2015 Read More »
Instagram has revamped its Explore page to focus more on trending news topics and locations, in a move that potentially challenges Twitter. New frontiers Instagram announced the update in a blog post. "Today we’re excited to announce two major updates to Instagram that will help connect our community to the world as it happens: the
Instagram moves into real-time news, through down challenge to Twitter Read More »
Facebook has just updated the way marketers can create and manage ads through Facebook Ads Manager and Power Editor. Ad-ons Facebook announced the news in a blog post. "We want every Facebook advertiser to get incredible value from their ad campaigns, and one way we can help advertisers do that is by offering tools that
Facebook updates tools for Ads Read More »
While Twitter has recently made moves to improve its native analytics and targeting options, many third-party tools still give you greater control over your micro-blogging stats. Here are three free tools that can help you further tweak your tweets. 1. TweetDeck Twitter-owned TweetDeck is a full service social dashboard that lets you customise your Twitter
Three free Twitter listening tools Read More »
eBay has announced its Valet service is now getting into the high-end apparel game. New bidness eBay Valet debuted in 2014 as an iOS app that sold clothing, electronics, household items, sporting goods and antiques for customers. Now Valet has partnered with fashion blogger Garance Doré to expand into spruiking high-end fashion. Fashion first Considering eBay sells
eBay Valet expands into high-end apparel Read More »
Pinterest has just rolled out a range of new features making it easier for users to search for, and purchase, products. Pin the wheel on the donkey print Last year Pinterest updated its search functionality and saw browsing traffic jump 30%. Now users can search and buy with even greater pin-finesse via five enhanced functions:
Pinterest makes it easier to search and buy Read More »
Let's face it, keeping on top of business expenses is never fun, however with EOFY looming it's never been more important. Thankfully, there are a range of apps out there to ease the bean-counting pain. Today we're looking at Xero. Zero sum Xero is a popular accounting platform that also has a very clever
SMK’s app of the week: Xero Read More »
Snapchat has announced it will now allow brands to purchase and customise its geofilter feature for advertising campaigns. Location, location Geofilters were first rolled out in December 2014, and allow users to add a location-themed overlay to photos and video. For example, a geofilter of the Eiffel Tower might overlay snaps of a trip to
Snapchat monetises Geofilters with Maccas Read More »
Twitter probably tests more new features than anyone else as it continually evolves, tweaks and adjusts to the constantly shifting sands of social tastes. So today we're venturing beyond the retweets into some hard Twitter stats. Numbers game By some counts Twitter now has over 1 billion users, yet many of these are inactive, or
Number Crunch: Twitter Read More »
Google has just made it easier for individuals and brands to protect their online privacy with the launch of a new Accounts hub. Aladdin's Cave Google revealed the updated security boost in a blog post. "Today, we’re rolling out two significant improvements to our privacy and security tools: a new hub for managing your Google
Google beefs up security with new Hub service Read More »