After much speculation, hope and a fair bit of gossip, Netflix is finally coming to Australia and New Zealand this March. So it seems an appropriate time to take a closer look at the video streaming colossus. Visionary? Netflix has just released its Q4 earnings for 2014, and the picture is looking bright. Globally, […]
Number Crunch: Netflix Read More »
Facebook has just released its Q4 earnings report, revealing a huge jump in the number of mobile-only users. Mobile money Facebook says that half if its 1.39 billion users accessed the social network exclusively from a mobile device. That's an increase of 26% year-on-year. Looked at another way, almost 40% of Facebook users never access
Facebook’s massive mobile moment Read More »
Let's face it, a lot of social media isn't that kid friendly. Think sexting, targeted ads and anything involving Justin Bieber. However Twitter is bucking the trend by launching Vine Kids – aimed squarely at tiny tots. Child's Play Twitter announced the news in a blog post. "We’ve seen for ourselves – and heard from
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What marketers need to know about Facebook’s new ad features.
Facebook updates Ad Insights Read More »
You might have had a good holiday season, but chances are it wasn't as good (or at least as profitable) as eBay's, which has just released its Q4 earnings for the past year. Ebay's net revenue for the full year came to US$17.92 billion. Cashed up In the final quarter of 2014 eBay racked up
Why eBay had a very good Christmas Read More »
If you're working in digital marketing chances are you're all over Twitter. But when was the last time you stepped back and had a look at your Twitter strategy? As 2015 begins to rev up here are three things to consider before tweeting. 1. How Soon is Now? There's no such thing as the perfect
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Time for a change to your regular stable of apps? Consider giving Hours a spin. Clocking it up While there are plenty of time-tracking apps out there, few look as pretty as this iOS app. Hours uses a visual timeline so you can see how your day is divided between tasks, meetings and all the
SMK’s app of the week: Hours Read More »
While there are more social networks than you can shake a digital stick at, there hasn't been a dedicated space for marketers to meet and play. Until now. Enter Shocase. Mark my words Shocase is a bit like a Frankenstein's monster of social networks, pulling together the best bits of Facebook, LinkedIn, YouTube, and Pinterest
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Facebook has launched a crack down on hoaxes and misleading posts in the News Feed. Truth or dare Facebook explained the new hardline stance is the result of feedback from users. "We’ve heard from people that they want to see fewer stories that are hoaxes, or misleading news. "Today’s update to News Feed
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While Snapchat might have been the hottest platform of 2014, hard stats are still hard to come by. After a fair bit of social sleuthing we’ve uncovered the latest facts about the photo sharing site. Oh snap Snapchat was first launched in September 2011 by Stanford University students Evan Spiegel, Bobby Murphy, and Reggie
Number Crunch: Snapchat Read More »