[SMK] AI & Digital Marketing Capability Transformation
In a long awaited update, Facebook Pages can now interact with communities on Facebook Groups. Set for new settings! Within Facebook Group settings is a new option for admins to “allow Pages to request to join as group members.” Previously, only individual accounts could associate with Groups. According to Facebook, “We previously launched the ability
Facebook Groups welcomes Pages Read More »
In an effort to tame the timeline, Twitter will soon allow users the option to view feeds in either ranked or chronological order. Feeds with flexibility Twitter's latest attempt is the “Show the best tweets first” option. Clicking this feature will revert timelines to a non-algorithmic mode, and a reverse-chronological order. A return to form While
Twitter Dishes Up New Feed Modes Read More »
In an effort to make remote meetings more effective and personal, Microsoft will allow LinkedIn profiles to integrate with Office 365’s new people cards. Integration power! Things like calendar syncing will help users see what the day-to-day of other workers are like, and help better coordinate projects. New coauthor features for Word, PowerPoint, and Excel will
New LinkedIn Features for Office 365 Read More »
Who makes money selling online ads? You can probably guess the top two. Perhaps more surprisingly, though, a report says Amazon is coming third. Heatseeker Online marketing research house eMarketer has shared figures that show Amazon shooting up the charts to secure a significant market share for online advertising revenue. For 2018 in the US,
Guess What? Amazon is the #3 Ad Platform Read More »
Users need no longer dig deep into third-party apps and technical workarounds to reshare other people’s content, now Instagram will allow a feature called ‘regram’. All about them ‘grams While reposting is nothing new (Twitter allows retweets, Facebook allows sharing), but until now Instagram has only offered…well nothing. The Native Share Feature will arrive in the
Instagram plays with ‘Regram’ Feature Read More »
Facebook is rolling out a trifecta of new features for video streaming, fact finding, and community building. The big three The new additions are Premiers, Polls, and Top Fans. Users will soon have access to Premieres within Pages which provides creators and publishers with pre-recorded and live formats to help better stimulate online conversation and streaming.
Facebook’s Three New Features Read More »
As user uptake of social media flattens we must ask: ‘how will social marketing strategies evolve to suit the new reality?’ Passe social? In an article entitled ‘Why Using Social Media is a Thing of the Past’, Zen Media CEO Shama Hyder asserts that Millennials and Gen Z are deleting social media accounts because they’re
How to Social in a Streaming Future Read More »
We rely on metrics to determine the value influencers can deliver, but can they falsely inflate their worth? Follower fluffers Social media personalities can buff the appearance of their audience with shady methods like fake followers. Every marketer needs to be able to spot the warning signs. A report entitled ‘Fighting Follower Fraud’ from CreatorIQ
Illegitimate Influencers: Spot the Red Flags Read More »
Instagram is testing a new geofencing feature, which would allow users to post to select locations rather than globally. The invisible grid According to app researcher Jane Manchun Wong, “[geofencing] allows creators to limit the specific countries where their content will be visible,” without fear of governmental repercussions, in theory. Twitter and Facebook already offer similar restriction
Instagram experiments with Geo-Restrictions Read More »
A new instant-messaging service has arrived on the overseas app market and WeChat may be about to get a run for its money. Player two has entered the game WeChat is no longer the most-downloaded free message centre, as China’s Apple App Store shows Bullet Message shoots straight to number one. Chinese internet giant Tencent has
WeChat: A new challenger Emerges Read More »