[SMK] AI & Digital Marketing Capability Transformation
Do you run a restaurant? Are you a dentist or a vet? No matter what your business does, Facebook Leads Ads are a great way to gather contact information from potential customers. Here are 10 tips that will help you launch a successful Lead Generation campaign: 1. Identify your Goals Before planning creative & copy, […]
10 Tips to get more from your Facebook Lead Gen Campaign Read More »
Snapchat is bringing out a new feature that makes the most of posts to create an entirely new kind of story. Snappy recycling Yup, Snapchat is allowing media companies to access public posts and create new pieces of breaking news, live events, and more. The new public-centric approach to advertising is being called “Curated Our Stories”,
Snapchat packages Posts into Stories Read More »
Launching in Australia in early 2019, Microsoft’s is setting up a new approach to its productivity suite. Combining strengths Managed Desktop brings Microsoft 365 Enterprise together with premium cloud storage and device management. It’s a combination could make it a one-stop solution for many companies’ IT productivity investment. The idea, Microsoft says, is to let
Martech Mashup: What is Microsoft Managed Desktop? Read More »
A new partnership deal has been struck at Toyota headquarters bringing new features to the car manufacturer’s city runabout, the Aygo. Music and photos Toyota’s ad agency The & Partnership has launched a campaign to show they know their younger demographic is using Snapchat and Spotify to bolster interest in the new Aygo. Snapchat’s AR
Toyota partners with Snapchat and Spotify Read More »
In the wake of launching a redesigned Campaign Manager, LinkedIn is adding a brand new Dynamic Ad product to their flagship ad management tool. LinkedIn gets ad heavy Businesses will soon find they can create, manage, and track campaigns with greater efficiency. According to Ayusman Sarangi, LinkedIn's Principal Product Manager, “Creative is automatically personalised with each member’s
Dynamic Ads arrive at LinkedIn Read More »
Ahe social media age is well and truly upon us, and users are becoming younger and younger so Instagram is launching a parent’s guide to help ease the process and promote responsible use. All grown up Thanks to the Children’s Online Privacy Protection Act, Instagram does not allow users younger than 13 to join, but that doesn’t
Have you talked to your kids about Social Media? Read More »
Christmas is already in the air as Facebook prepares to launch new ad services for the festive shopping rush. T’is the season (in 3 months) Facebook has announced a brand new set of holiday-themed ad options to allow marketers a better avenue to present their Christmas offerings and boost performance. Firstly, new holiday-themed templates are
Facebook: New Ad Tools for Holiday Season Read More »
Twitter has struck a new deal with media and entertainment providers to ad “hundreds of hours” of live-streaming and video highlights. Twittertainment In a bid to generate more content and keep users engaged in-app, Twitter has partnered with Sony Music, Fox Sports Asia, and Vice. By 2020, Twitter projects that the platform will generate over
More sports and entertainment coming to Twitter Read More »
A new study shows that millennials still have a pretty tight connection to old-fashioned TV. More emo over TV than YouTube According to the study, millennials report higher rates of emotional investment in TV programs as compared to YouTube. Broadcast TV rated significantly higher than YouTube in responses like worrying about what might happen next,
Study: Millennials still sweet on TV Read More »