[SMK] AI & Digital Marketing Capability Transformation
Want to freshen up your IG feed but not sure where to start? Instagram may soon have an answer (or at least advice) for you. Look at this Yes, Instagram is playing around with another recommendations feature. This one works, unsurprisingly, by crunching the data on the users you follow and content you like to […]
‘Instagram Recommends’ could be Coming Soon Read More »
In the latest chapter of the social tug-of-wars, it looks like Facebook is struggling to remain relevant against its young rival Snapchat. Facebook becomes grandpa Though Facebook undoubtedly remains popular amongst users, the lucrative 18 – 24 year old demographic are more interested in Snapchat. By the end of the year, Snapchat is poised to
Facebook losing tug of war with Snapchat Read More »
Google is guiding advertisers to work towards a new baseline. When talking about ad iterations, the message seems to be to make more to improve reach. Copy quality, yes, but also quantity and diversity Along with relevance (quality), the quantity and diversity of ad copy versions are also significant in Google’s evaluations of Ad Strength. So,
Google’s Dishes Dirt for Top Ad Tips Read More »
As part of a broader push to give Facebook Groups the full meal deal, admins now get their very own pixel. Strength in Numbers Like the regular Facebook pixel, the addition will let admins track user behaviour after clicking on a post. This info will be displayed on the Groups' Insights Page, and can be
Facebook Groups gets Prize Pixel Read More »
Microsoft 365 has unveiled new features that they say will help enterprises do more in a modern way. @Mentions Microsoft gets a bit more social, letting users @Mention each other within documents. This new communication tweak sends an email notification to team members who are @mentioned. For starters, @Mentions will work in documents (Word) and
Martech Mashup: Microsoft’s @Mentions and More Read More »
Last month we walked through one of the biggest frustrations in running both AdWords and Facebook ads – how to compare them to each other on an apples and apples basis. This month, let’s dive into the second frustration – why don’t AdWords and Google Analytics (GA) numbers line up? Different Purposes Before we talk
Why Don’t AdWords and Analytics Match Up? Read More »
In order to counter its “ghost town” reputation, LikedIn is relaunching Groups as its own flagship app. Big change With over 500 million users, the professional networking site has retooled LinkedIn Groups to provide a stronger, more versatile, and more popular flagship app. A recent announcement detailing the changes to the app came earlier this year,
LinkedIn Groups gets Revamp Read More »
They say good things come to those who wait. Well, we've waited – and now we're all getting Facebook Watch. Whether we asked for it or not. Watch this Space Facebook Watch, the platform's streaming video service which launched in the US over a year ago, is now available globally. So what's in store? Well,
Facebook Watch finally goes Global Read More »
Google is giving advertising folk a new prediction tool to guide online ad campaign creative. Strength workouts ‘Google Ad Strength’ rates ads on a scale from ‘Poor’ to ‘Excellent’. They say it’s mainly based on relevance, with a few other factors. Where the rating comes up as anything other than ‘Excellent’, the AI-driven interface will also provide
Google’s new Predictive Tool for Campaign Creative Read More »
Google is getting creative in testing new strategies for YouTube ads, by creating a company that doesn’t exist. Tasty strategy The ad team at Google (Unskippable Labs) have used stock footage of pizza to create 33 ads and successfully reached 20 million impressions on YouTube with “Doctor Fork.” Creative Director of Unskippable Labs, Ben Jones,
Why Google launched a fake Pizza Brand Read More »