[SMK] AI & Digital Marketing Capability Transformation
The Anglo-Dutch cosmetics firm Unilever is refusing to work with influencers who have acquired followed using dodgy methods. Genuine numbers only As Instagram continues to tweak algorithms and users fail to achieve as many likes as once was possible, influencers are turning to shadier means to keep up appearances. Unilever CMO, Keith Weed, says the […]
Influencers buying Fake Followers face Fallout Read More »
Now jumping between languages is easier than ever as Facebook brings its popular feature “suggestions from M” to Messenger. F8 reveal As suggestions from M continues to test positively, Facebook is making good on promises to export the new tool for translation on other platforms. At the latest F8 conference, Facebook announced that the translation
Facebook brings Translation Suggestions to Messenger Read More »
LinkedIn is adding a new feature that allows users to translate posts published in other languages. Allow me to translate Ideal for an international office or professional, LinkedIn has fulfilled the most requested feature asked for by users and can translate in multiple languages. Now, when users find a post written in another dialect, a
LinkedIn unveils Translator Read More »
Instagram is beta testing a feature allowing users to publish stories that can only be seen by friends of their choosing. VIP viewing The new ability to make stories visible to specific groups of friends is being called “Friend List Stickers” and is touted as a potential game changer. When posting a story, users will
Target your Story Views to friends on Instagram Read More »
As Facebook continues to make announcement after announcement, (not the least of which being Instagram’s IGTV), Snapchat is staying current with more intimate and geo-local Snap info. What’s it like where you are? Fun animations based on the weather your friends are experiencing can be seen when users zoom in on someone’s Bitmoji, revealing animated raindrops,
Snapchat adds Weather Effects to Snap Map Read More »
Google’s recently changed-up its online advertising services and rebranded them to boot. Now, a new thing called Google Ad Manager has popped up. So, what is it? Unified publisher platform In a basic sense, Google Ad Manager will be the platform that content creators and publishers will use to sell and manage their ad space
Martech Mashup: Google Ad Manager Read More »
In an attempt to monetise Messenger even further, Facebook is launching everyone’s favourite kind of ad, the one that intrudes with sound and video. Aggressive ads Facebook plans to bring video ads out of News Feeds and start populating Messenger inboxes with the new ad format ASAP. Over a year of testing has yielded the
Autoplay Video Ads invade Messenger Read More »
Scheduling prerecorded videos has been available to YouTubers for years – now they have a platform to build anticipation for upcoming content. Prerecord to victory Dubbed 'Premieres', the new public landing page is meant to keep a sort of go-to for upcoming content which will provide an in-home alternative to using Instagram and Twitter to foster
YouTube creators can Hype Videos with ‘Premieres’ Read More »
A new genre of programming is coming to Snapchat that will offer non-scripted episodes featuring social media personalities. Doc + series As other social media platforms continue to add and experiment with new content mediums, like Instagram’s IGTV and Facebook’s Watch, Snapchat is determined to carve its own original programming. Whether unscripted proves to be
Snapchat launches new Docuseries Read More »
There must be something in the water. Recently Facebook announced enhanced ad transparency tools, now Twitter is following suit. Nothing to see here… Dubbed the Ads Transparency Centre, the tool allows individual users to search for any advertiser on Twitter. Searches will yield information on all ads running across the platform, including Promoted-only Tweets, as well
Twitter announces Ads Transparency Centre Read More »