[SMK] AI & Digital Marketing Capability Transformation
Google Play has changed the way its recommendation system ranks apps, now placing heavier emphasis on quality and engagement than ever before. Efficiency, stability, engagement App efficiency and crash rates are already impacting how high an app appears in Google Play Store search and recommendation results. As of the end of June 2018, they’ve become […]
Google Play algorithm Amps up Apps Read More »
In the wake of Free TV’s outcry, Facebook is having to pivot on its ad strategy by removing ‘fake news’ from all headlines. Facebook trying to join the plebs In an effort to steer the conversation away from its roll in the spread of erroneous information, Facebook has rolled out a series of ads declaring
Facebook frustrated with Free TV Read More »
Visual storytelling and the ability to measure its effectiveness has become a mainstay for advertisers, so Pinterest is announcing new creative development tools for brands. Artful lightning in a bottle Creative PMPs (Pinterest Marketing Partners) are planned to allow businesses to scale how they create Pinterest content and integrate with the existing inhouse marketing specialists. Some of
Pinterest expands its Marketing Partners Read More »
Recent bad press about the potential for third-parties to access people’s Gmail communications has prompted Google to release a statement about the security and privacy measures on their flagship email platform. What Google doesn’t do Google has long denied crawling emails for profiling and ad targeting data. Also, Google doesn’t grant third parties access to
Google says Gmail is Secure Read More »
Facebook has released its latest guide to best practices for driving discussion around your videos. Keep on it Posting a video and seeking sweet Likes is a matter of engaging, and Facebook has four key points to follow. Engage with your audience in the comments: Facebook personalities, celebrities, and journalists like Bob Herzog have built
Get your Facebook Videos Noticed Read More »
Coinciding with the 10th anniversary of the iOS App Store, App Annie has released a retrospective of the best iOS apps on record. Quite the decade App Annie, which started tracking data in 2010, has an all time best list sorted by most downloaded, most revenue, and apps of the year. With more than 170
All time best iPhone apps Read More »
Google has announced plans to give its Chrome web browser the virtual reality experience. WebVR Back at Google’s big I/O convention in 2017, Google announced its plans for VR experimentation and is putting its plan into action by bringing the major update to Daydream devices. While Facebook’s Oculus continues to drive news with its mobile
Instagram is releasing a lightweight iteration of its flagship app that will be easier to install with dated phone specs and storage. The weigh-in Instagram’s lite version is roughly one fiftieth the size of its bigger, meatier brother the 33MB app, made possible by the removal of messaging and video uploading. Cutting out features for
Instagram Lite for low-end devices Read More »
Whether you use Google Forms for list-building, market research, internal surveys or something else, the new customisation and branding options let you make it look better as you collect your data. Font selection It seems sensible—and it seems it should be simple enough—for Google Forms, and all the other such Google tools to let us
Google Forms & New Branding Options Read More »
Hello, Moves, and tbh are all being axed by Facebook due to low usage, and will be phased out over the coming weeks. Goodnight sweet princes(s) The apps on the chopping block represent various directions of testing that Facebook hasn’t been impressed with, or have simply been yielding poor results. Hello was launched for Android
Facebook bins a bunch of Apps Read More »