[SMK] AI & Digital Marketing Capability Transformation
MailChimp has announced changes to let you serve the data-security concerns of your subscribers. Streamlined data access and management It’ll be simpler to update, export and share subscriber data. If someone asks what you have on file, you can easily fulfil their requests. If a subscriber asks to be deleted, that’ll be easy too, and […]
MailChimp updates for Data Privacy Read More »
In a bid to connect ad data, marketing, and sales, Google Optimize is offering a full picture of advertising metrics for campaigns, websites, emails, and more. Clear, concise, and comprehensive Google is streamlining advertisement analytics for businesses of all sizes by adding higher “experiment limits” as apart of the new 360 and Salesforce powered Google
Google Analytics 360 and Salesforce join…forces Read More »
Instagram is making a move toward real-time communication, as programmers have discovered telling code hidden deep within the company’s Android Application Packages. Lookout Messenger and Skype As the tug-of-war continues between Snapchat and Instagram, it seems the latter is determined to move beyond cloning each other’s features and offer Direct message voice and video calling.
Instagram hints at Voice and Video Calling Read More »
A recently released study has a stern message for content managers: social engagement is trending down. Finger on the engagement and referrals BuzzSumo’s Content Trends Report 2018 has revealed that ‘Content engagement, such as shares, likes, and comments on social networks, has halved since 2015.’ Further, it has found that referral traffic from social sources
Study: They Don’t Share ‘Em Like They Used To Read More »
After going public, Dropbox has announced it will be bringing G Suite integration to bolster storage thanks to its new partnership with Google. D'Box goes G With over 50% of Dropbox users also having a G Suite account, the move to integrate Drive, Docs, Sheets, and Slides enables all of the above to be stored
Dropbox to partner with Google G Suite Read More »
The Facebook Journalism Project: Local New Subscriptions Accelerator has been announced to help metro newspapers transition into the digital age. $3 million pilot project In the twilight of the print industry, publishers are adopting a new model of digital subscription essential to the sustainability of their business and Facebook is providing a guide to drive
Facebook works Local for Subscriptions Read More »
Android’s VP of Engineering has offered developers a preview of what the next generation of Android will bring. At a glance, the improvements to display and camera management could have a real impact on socials and integrations. Better display options Full screen content is getting easier to manage, with cut-out support and options that will
Android P is Coming: Are you Ready? Read More »
Facebook has published their findings from their 2018 Inclusive Internet Index, complied by the Economist Intelligence Unit. Internet as resource At present, the internet may be the single most useful tool we have as a society, but 3.8 billion of the global population don’t have access and Facebook is trying to bring internet to the
Facebook shares Insights from Inclusive Internet Index Read More »
China’s most popular social app has hit the 1 billion milestone, and the rest of the world is beginning to notice. China takes social media stage Until now, only WhatsApp, Messenger, YouTube and Facebook could boast clearing the billion monthly user achievement, and WeChat is joining the ranks with a surge, marking it as China’s
WeChat hits 1 billion monthly users Read More »
YouTube is launching a new Studio Dashboard and adding three data measures for creators to analyse. First impressions Whenever a viewer sees a video thumbnail within YouTube, it will be registered as an ‘impression’. Thumbnail impressions will be reported from home pages, subscription feeds, search results, and the “up next” section. Most marketers will recognise
Martech Mashup: New YouTube Analytics Read More »