[SMK] AI & Digital Marketing Capability Transformation
Facebook is setting its sights on the digital job market by rolling out job posts in over 40 countries and offering users a professional way to connect. Jobs on the feed A new Jobs tab will be appearing on business Pages, Facebook Marketplace, and News Feed. Businesses would also be able to promote jobs with […]
Facebook challenges LinkedIn Read More »
Feature after feature, Instagram continues to add to its photo-friendly arsenal. Now four more are reportedly in the works: a new portrait mode, cinemagraphs, convo organising, and data download. The wonderous new perks AI enhanced photos, minimalistic video, keeping track of past conversations, and better monitoring your own data are all part and parcel in
Four new Features on Horizon for Instagram? Read More »
The Brussels Court of First Instance has issued a warning to Facebook, demanding the platform cease all tracking of Belgian citizens and delete their data, or face a €100 million fine. Europe against metadata The decision follows the German court’s declaration that Facebook data collection policies are deemed illegal for the purposes of advertising, spurring
Europe pushes back against Facebook tracking Read More »
Facebook Messenger is introducing a new feature that lets you add new participants to chats already in session. Let me just conference you in At present, if you are already chatting with someone via audio or video chat in Messenger, users must hang up and reconnect if they want to increase the amount of members
Add more friends to chat with Messenger Read More »
Facebook is adding new labels to their metrics tool and an education program in order to provide businesses a more concrete understanding of their latest marketing feedback. Clearing the fog The social media platform is adding clearer labels within Ads Manager to differentiate between estimated metrics and those in development, providing clearly calculated stats. Sampling
Deciphering Facebook’s Ad Metrics Read More »
Snapchat has partnered with popular GIF platform Giphy to enable users to peruse their archive and add animated stickers to snap, all in-app. Swift and nifty Giphy Snapchat’s new partnership follows a similar feature already available through Messenger, capitalising on the popularity of adding flare to text with Giphy. To access the new function, all
Snapchat sets sights on GIF Stickers Read More »
Last year, Google announced a partnership with Salesforce to integrate their Sales Cloud with Google’s marketing and advertising data. Now that plan is coming into action. Battle of the numbers The first of several integrations between the two companies is a sales pipeline, which can import directly from Sales Cloud to Analytics 360 and offer
Google Analytics 360 adds Salesforce Read More »
Instagram’s latest push to incorporate ad-space in the news feed and Stories has been a global success, especially for engagement in the Asia Pacific. Brands getting notice Companies like Zexy, Tokopedia, Samsung Australia, and Netmarble Games are some of the first to see significant ad growth thanks to the new regional engagement. Zexy has used
Instagram shares success in Asia Pacific Read More »
Facebook has made it possible for users to create and share 3D objects that others can interact with, using virtual and augmented reality. Sculpt, share, and enjoy As are apart of the platform’s latest innovation to spur creative content and more intimate interaction between users, virtual objects can be shared on feeds thanks to
Facebook introduces 3D posts Read More »
In the back-and-forth battle for relevance, Instagram is giving Snapchat-like control to users in choosing a time limit before content vanishes. Now you see it, now you don’t Users will notice that Instagram Direct messaging is allowing users to either have content remain permanently, or disappear after a single viewing – all part of the
Instagram takes a page from Snapchat’s Playbook Read More »