[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

July 2017

Report: Sports celebs give sponsor ROI

A report from sports sponsorship outfit hookit shows what some of the biggest social media influencers are achieving for global brands. Ronaldo thrashes Neymar, Bolt The report upholds soccer player Christiano Ronaldo as the social media superstar of the sporting world. Neymar and Usain Bolt both got honourable mentions, but Ronaldo beats them on every …

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Maccas turns to Snapchat to recruit Millennials

Attempting to round up a bunch of fresh employees, McDonald’s has turned to Snapchat for an innovative recruitment process. I’ll take one job to go, please McDonald’s has broadened its reach for young men and women with what it's calling “Snaplications.” Users can watch a 10-second video ad about the work culture at McDonald's, with …

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Snapchat Spectacles dabble in Augmented Reality

They say necessity is the mother of invention. With Instagram snapping at its heels, Snapchat is being forced to innovate, and quickly. The latest update: Snapchat Spectacles might be getting Augmented Reality (AR). Something to see here Snapchat’s first generation Spectacles were launched in the US in November 2016, and in Europe last month. The …

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Report: Millennials can’t recall TV networks, except Netflix

A new study shows that millennials can’t readily recall which shows were produced by which networks. Unless of course it’s Netflix. Forget Me Not The Young & the Brandless report from Anatomy Media surveyed 3100 people aged 18 – 26 years. The report quizzed respondents on their media consumption and brand recognition for broadcast and …

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