TikTok’s new Interactive Ads-Ons are designed to engage In-Feed Ad viewers with interactive elements such as popups and stickers. According to research conducted by TikTok (so take this with a pint of salt), viewers who engage with brand videos are far more likely to purchase a product from that brand vs those who haven’t. TikTok …
TikTok Boosts Engagement With New “Interactive Add Ons” Read More »
Meta has announced a host of changes that’ll help make content marketers’ and advertisers’ lives easier – and could lure more creators to its platforms. This will present its own opportunities for brands to run more impactful influencer and partnership campaigns. New music optimisation in Facebook Reels One of these tools is a test of …
Meta Expands Reels Content Marketing, Ads & Creator Offerings Read More »
Threads has stormed to 150 million downloads faster than any other app – beating the previous fastest, Pokémon GO, by 27 days. It only took six days for Meta’s Twitter rival to reach that milestone and break Pokémon GO’s record – which it held since 2016. It also has nearly 100 million weekly active users, …
Instagram’s Threads Crosses 150M Downloads Worldwide Read More »
Ad intelligence firm Adalytics has busted Google’s TrueView video campaign offering wide open – or so it claims. According to its research, Google has been charging brands for videos shown on “websites and apps in which the consumer experience did not meet Google’s stated quality standards”. A TruView problem – or so Adalytics says TruView …
New Research Accuses Google of Ripping off Video Advertisers Read More »
LinkedIn’s editor-in-chief Dan Roth has lifted the lid on what brands need to do to amplify reach and engagement – especially as the platform recently updated its algorithm in response to user feedback saying that there was too much personal posting and gaming of the system. LinkedIn has been ranking content in a similar way …
LinkedIn Updates Algorithm To Reward More Professional Content Read More »
TikTok has launched a new free tool that can help marketers create scripts for TikTok videos in seconds. Called Script Generator, the tool is available to TikTok Creative Centre users with a desktop TikTok for Business Account, and it uses AI to automatically generate scripts for potential videos. Michael Fee, Lead Product Marketing Manager, TikTok, …
TikTok Streamlines Video Creation With New AI Script Generator Read More »
Twitter alternative Threads has become the quickest app to reach 100 million members after it was launched on Wednesday 5 July, a day earlier than scheduled. Incredibly, it hit 30 million users after 24 hours and 70 million within 48 hours. Meta Our vision with Threads is to take what Instagram does best and expand …
Meta’s Twitter Clone Tops 100m Members In Under 5 Days Read More »
Google’s new Demand Gen and Video View campaigns will give advertisers extra ways to use AI for asset creation and ad targeting – and will make it easier for marketers to connect with consumers and drive intent from mid-funnel to purchase. Demand Gen does a lot of the creative heavy lifting for marketers by automatically …
After the success of its February 2023 launch, Instagram has expanded its Broadcast channels to creators across the globe. Broadcast channels let creators and brands talk directly to their audience via posts in a messenger-like platform. Followers can react to content and participate in polls, but they can’t message back, which Meta describes as a …
Meta is adding tools to Whatsapp Business that will help businesses connect with customers more efficiently. One of these tools allows brands to launch Facebook and Instagram ads without needing an account – all that’s required is an email address and a way to pay for the adverts. WhatsApp “When people click on an ad, …