Digital pundit Tom Ward has looked into his crystal ball and observed four fundamental trends set to transform the future of influencer marketing. What’s on the table? Longer relationships, micro-influencer import, authentic connections and respect for influencers. Long-termers Ward reckons influencers are going to start signing longer-term deals with brands. This will transition them from […]
Influencer marketing: the long game Read More »
ShareIQ, a German start-up, is promising better tracking of brands' images as they spread across social media and the web. If what it says is true, brands could get real value out of the service. Brand new tracking ShareIQ is designed to answer questions like: ‘I see that a consumer has posted my content on
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Google has launched an innovative job search function in its regular search results, intended to streamline job hunting. AI providing jobs rather than taking them Google’s new AI-powered search engine will efficiently comb through top online job boards, such as DirectEmployers, Facebook, LinkedIn, Monster, WayUp, and many more. The goal is to provide job seekers
Google moves into Recruitment, with help from AI Read More »
Instagram is enabling businesses to share previously live videos as replays, via the Instagram Stories function. We’re live, or we were, but you can watch anyways User audiences can now check out previous videos brought to business Instagram feeds, making it easier to catch up on content. Business accounts have the option to “Share” previously
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A new version AdWords Editor is promising easier campaign management and a slew of new features to support it. Among its new features you’ll find support for ‘maximum conversions’ bidding. For conversion strategies ‘Maximum conversions’ bidding is available at the campaign level for Search Network campaigns. Applying AI know-how, the new automated option allows marketers
Martech Mashup : AdWords Maxes Conversions Read More »
You can now pick and choose who sees your Instagram posts, with deft use of the new Favourites functionality. For select flavours Favourites will let Instagrammers choose between posting as per usual and posting to Favourites. If the latter is selected, the post will only be visible to followers that the user has added to
Targeted Instagram posts with Favourites Read More »
File Share with WhatsApp WhatsApp is geared up to bolster its file-sharing capability to include more file types, with sizes up to 128MB. What’s New? In addition to the messaging, calling and video-chat for which it is famous, WhatsApp has also let users send basic file types. Shortly, the latter functionality will be expanded to
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Now open: YouTube Studio beta YouTube Studio is a forthcoming reinvention of YouTube Creator Studio. It’s going to have a more compact name and a more expansive feature set. Early birds are already eating the worm. New look, new code While the new studio dashboard is said to be significantly refined and redesigned, the aesthetics
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Here’s a piece of news that'll be music to the ears of many marketers: Spotify appears to be moving into more sponsored content. Chorus of Approval The music streaming giant is testing Sponsored Song ad units. And unlike Spotify’s existing banner ads, these ads appear in playlists. The Sponsored Songs are targeted around your listening
Spotify sounds out Sponsored Songs Read More »
Is your mobile marketing game up to speed? New insights from Facebook might be able to tweak your mobile mojo even further. Around drink culture at least. On the Grow The Thirst for Mobile report from Facebook IQ surveyed the beverage path to purchase from over 1000 Facebook and Instagram users in the US. Facebook
Facebook IQ: The Thirst for Mobile Read More »