Nine, once a mere TV channel, has strategically partnered with Acxiom to exploit the wealth of data their multivarious media empire collects. Marketer opps Better targeting and better optimisation: that’s what the Nine and Acxiom hope marketers and advertisers will see as the result of their collaboration. Acxiom’s LiveRamp platform uses big data for targeted

An update to Twitter’s Apple TV app sees it become the first channel to bring 360 video to the medium. Siri nav Twitter’s Apple TV users can use their Siri remote to swivel and tilt their way to explore 360 videos on their lounge room screens. It remains to be seen whether users are happy

It wasn’t so long ago that 1 billion seemed like kind of a big deal. That’s so 2015. Android has steamrolled past the high-water and is now running on 2 billion devices. Android Army That’s right, there are now more than 2 billion monthly active Android devices scattered around the globe. This is by far the

Unless you've been hiding under a rock, you have probably heard about VR. VR stands for Virtual Reality – a computer-generated stimulation of a three-dimensional image or environment. It means experiencing things through our computers and mobiles that don't really exist in the physical world. ARE 360° Videos also VR? 360° Videos are video recordings

Here’s a simple but nifty update from Google: Smart Reply in Gmail. Smarty Pants Smart Reply uses machine learning to suggest responses to your messages, based on their content. For example if a customer wants to meet up, Smart Reply will offer a range of meeting times you can select and send with a few