Snapchat has unveiled three new advertising methods that exploit the popularity of its lenses and geofilters: World Lenses, Audience Lenses, and Smart Geofilters. World Lenses Snapchat already has Sponsored Lens, that can turn users’ selfies into ads—in a fun way. The newly launched Sponsored World Lenses augment parts of the picture that are around the […]
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While we’re all waiting to the day flying cars, hoverboards, and robots arrive to do our bidding, AI is leaping ahead in unexpected and rather more practical ways. Here’s a handy one: Salesforce is betting on machine learning to help summarise and streamline professional communication. Program and learn In 2017, the average person will spend
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Facebook has released a new tool making it easier for businesses to see how Facebook ads are leading to conversions. Are you a convert? The Offline Conversion tool for lead ads presents a range of information showing how ads are influencing the offline behaviour of your customers. For example, retailers can now see direct connections between ads
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Another week, another Messenger update. This one’s a bit meatier than most and aimed at brands: Chat Extensions. Chatterbot Chat Extensions, announced at the F8 developers conference, lets multiple users to chat with the same business simultaneously. To get talking, tap the (+) icon to open Chat Extensions. You can then add a business to
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If 2016 was when video took over social, 2017 is shaping up as the year everyone scrambles to make their own TV shows. According to reports, Facebook is next cab off the rank. Channel surfers Facebook is set to launch dozens of TV-style shows this month, with plenty more in the pipeline. As it cranks
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Twitter has announced a significant change to its privacy policy in order to share personal info, and tweeters are not pleased. Advertisers want you (or at least your profile) Twitter is in the process of sharing activity and profile info for advertisers to learn personal interest of tweeters. For North American users, website embedded tweets
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YouTube has announced an increase of live-streaming availability to users with less than 1000 followers. A boost for the little guy At the launch of “Go Live” via popular YouTube channels, content creators were required to have a minimum of 10,000 followers, which was then downgraded to 1000. The update has not been officially announced,
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Audio stories are now live on social journalism platform Medium, but mostly for subscribed members. Subscriber audio offer A couple of months ago, Medium launched a US$5 monthly subscription service with a nebulous value proposition of exclusive stories and downloadable content. Now, Medium’s membership page offers folks something more, with the ability to ‘Listen to
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You can now upload images to Instagram via your browser. That means no more transferring photos to your phone just to upload via the app. But, there is a catch… Mobile browser only Dedicated to mobile, Instagram has heretofore not allowed image uploads through the website. Instead, uploads had to go via mobile app. Premium
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Visually similar search and paid pins becoming more practical on Pinterest as it progresses to wordlessness. Worth 1000 words A visual search function has been implemented on Pinterest via a new search icon to be appearing in the corner of each pin. Tapping it uses the source pin as a basis for a AI-powered search.
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