How time flies on Facebook. It's already been a year since 360 video launched on the platform. To celebrate the milestone Facebook has released a blog post showing how brands can get more out of the emerging medium. Look around Facebook says interactive and exploratory content works best on 360. For example, diving on the […]
Facebook 360 Video: Best Practice Guide Read More »
Continuing its effort to make live streaming mainstream, YouTube announced that users with over 10,000 subscribers can now go live from mobile devices. Stay tuned YouTube has slowly been testing the waters of their live services since last with the rollout of Super Chat, which allowed creators to monetise user comments and questions. Now, live
YouTube goes Live (for some) Read More »
Snapchat’s first run of serial content is to be an eight-party weekly series reuniting past partners for the first time since the split. Old flames reunite The collaborative effort between Snapchat and the A+E Network will be following the first-time encounters between past loves as they finally discuss what lead to their demise and whether
Snapchat expands into reality TV Read More »
In the time-honoured tradition of the school playground, Twitter is testing a virtual time out corner for naughty users. #Badboys Twitter has begun suspending users suspected of potentially abusive behaviour for 12 hours. During the tweeting time out, only followers can view the rogue user's posts and activity. After half a day the ban is
Twitter tests Time Out Corner for Trolls Read More »
Facebook is aiming to show a more diverse range of news sources with its latest tweak to Trending Topics. Read all about it Trending Topics now shows news stories based on an automated system. This means all users will see the same stories. Previously, Facebook curated news stories based on individual preferences and behaviour, and
Facebook tinkers with Trending Topics, again Read More »
Analytics platform Adjust has overhauled its offering to better reflect the way we're now using mobile. Mobile moolah Adjust previously focused on tracking app installs for brands and developers. Now Adjust has expanded to include metrics around mobile attribution, plus improved analytics around apps and your store. This includes the Audience Builder tool, which lets
Martech Mashup: Adjust moves into measuring mobile Read More »
Advertisers using Facebook will no longer be able to specifically target demographics based on sex, gender, or “ethnic affinity.” On Notice Facebook recently found itself in hot water at the discovery of its long-adopted practice of excluding ads promoting housing, credit, and employment opportunities based on one’s ethnicity, among many other discriminatory factors. The outcome
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Building on its success as a project management app, Slack is moving beyond its project style platform to bring larger scale organisation to big companies. Beefed up security In what is being called the Slack Enterprise Grid, companies with hundreds of thousands of employees, with stricter compliance guidelines, will be able to manage Slack at
Slack tightens its game Read More »
With its acquisition of Wheel, the dating app already responsible for 10 billion matches looks ready to heat things up by adding video to its seductive repertoire. Not just a third wheel Originally called Ferris, Wheel was founded in 2015 as a collaborative video messaging app. Similar to Snapchat or Instagram in many regards, it
Is video coming to Tinder? Read More »
While millennials are often considered the movers and shakers of social, a new study shows that Generation Xers are even more engaged. Rad! Totally Tubular The recent Nielsen report reveals that Gen Xers (35 – 49 years) spend more time on social than millennials. The average Gen Xer spends seven hours on social every week,
Report: Gen Xers love social more than Millennials Read More »