Would you set a fox to guard the henhouse? If you’ve been using Facebook and solely relying on their data to optimise, then this is what you’ve actually allowed. Facebook came under fire yet with their recent admission that they have again been overstating their metrics – the second admission in as many […]
Keeping the Ad Platforms Honest Read More »
Just in time for the silly season, two new AdWords reports announced by Google aim to make it easier for retailers to understand more about in-store shoppers. Where customers come from According to Google, 76% of people who use their mobile to search nearby locations for a product or service will visit a business that
Google announces new AdWords reports for bricks-and-mortar businesses Read More »
Traditionally the sensible social network, LinkedIn has a surprisingly animated year. After being snapped up by Microsoft, LinkedIn responded by releasing a cavalcade of updates aimed at boosting engagement and luring advertisers. Early signs looks like its working. Will 2017 be the year LinkedIn finally starts getting engagement traction? On the job Back in June.
Year in Review: LinkedIn 2016 Read More »
Resources can pose a significant challenge to any online promotion. For community organisations and not-for-profits, it can be a primary challenge. Resourcing can be more than mere finance. Successful campaigns also require a wealth of time and expertise. This case study looks at how some local artists made the most of a (very) limited
Art and Online on a Shoestring: A Case Study Read More »
Four in five Americans who use the internet are on Facebook, according to a new study by the Pew Research Center. Take ownership Pew surveyed 1520 American adults and found that 79% of online respondents use Facebook. The figure is streets ahead of Instagram (32%), Pinterest (31%), LinkedIn (29%) and Twitter (24%). More women use
US users can’t get enough of Facebook Read More »
British adults will use mobile devices more than desktop and laptop computers in 2016, according to eMarketer. New tech As media consumption continues to shift from traditional TV viewing to on-demand streaming and more casual phone and tablet browsing, eMarketer says the newer technologies are taking strong leads. On average, users record two hours and
UK adults lead the mobile revolution Read More »
Marketers can easily create EDMs and push content automatically to audiences with PostUp’s new publishing suite. Content with a click of a button The email service provider recently launched Continuum, which allows marketers to publish content across email, SMS, social and mobile push campaigns, all from a single user interface Continuum also features campaign workflow
Continuum provides one touch Omni Channel marketing Read More »
Productivity app Any.do has just added some powerful new AI tools to help you power through your to-do list. Smarty pants Any.do now offers an AI assistant to keep its 15 million users on track. So if you need to book a flight or service, Any.do's assistant will display in a chatbot-style interface and attempt
Harness AI for bucket list bliss with Any.do Read More »
BlueJeans—a company renowned for cloud-based video conferencing and comms services—has unveiled onSocial. It’s a multi-stream live video broadcasting platform that embraces social media for broad accessibility. Facebook Live plus onSocial is building on the success of Facebook Live. It lets producers bring multiple streams together into a single broadcast. For viewers, onSocial grants access to
onSocial Multi-streaming Live Video Read More »
Snapchat Spectacles up the ante in the wearable tech race. Their unique take on video capture and playback is fascinating to millennials and marketers alike. Wearable tech for the Snapchat generation The smart sunglasses let users snap 10-second videos, from their point of view. Think of it as taking first-person snapshots of daily life. Fashion
Snapchat Smart Glasses: More than Spectacle? Read More »