Pinterest has launched Explore, a video-based portal that lets users dive into content from the platform's new partners. Group effort Pinterest has teamed up with media groups and publishers including BuzzFeed, GQ, and Food Network to populate Explore with a range of content and video ads. It's similar to Snapchat Discover, with content customised to users […]
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Facebook is testing a new way to show multiple products in the News Feed. More the merrier According to Adweek, in preparation for the holiday period Facebook is trialling a new ad unit that lets retailers display more than one product. So the primary ad will feature related products images underneath. Clicking on these will
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Instagram might traditionally be associated with lifestyle, food, and beauty content. However a new report shows the auto industry (and its fans) have taken to the platform like slicks to a racetrack. Driving it home It turns out auto enthusiasts are on Instagram 21 times a day, seven days a week. While two years ago 38%
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In an unlikely pairing, Snapchat has partnered with Foursquare to beef up its geo-targeting chops. Stay on target Foursquare will now power Snapchat's Geo Filters, so Snapchat can more accurately map where their customers and ads are served. Foursquare currently has over 90 million locations on file, so the partnership could significantly boost Snapchat's mobile
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MailChimp has announced a raft of updates to its Dashboard, intended to make data more actionable for marketers. Big four The first new feature is Explore MailChimp. This is populated with suggestions around your current usage and preferences. For example, if you've connected your store to MailChimp, Explore might suggest pre-built audience segments based on
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Periscope has just given content creators an early Christmas present, with three new tools to boost audience engagement. Favourites and friends A user's 10 most engaged followers will now be identified by a 'Superfan' icon and a score based on engagement actions. Periscope has also introduced groups, allowing users to broadcast videos to –
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Facebook has just released a blog post outlining how it plans to update its metrics and reporting features. Made to measure The biggest news is that Facebook will now increase its third-party verification for reports. This means partnering with industry heavyweights such as Nielsen and comScore to help give Facebook's figures more cred. This is particularly
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LinkedIn has launched Audience Insights, a new tool designed to help you learn more about the professionals who follow you. Know your neighbours LinkedIn mobile users can view information about who has read their posts – including data around their current position, company, location, and how they discovered your content. The real-time info can be
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Facebook has released a new study showing how messaging apps are changing the way we communicate. Here are the highlights. Message in a bottle Facebook surveyed users in 14 markets, and found that most prefer messaging to chatting, both one-on-one and in groups. This preference applied across age ranges, with Millennials, Gen Xers, and Boomers
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In it's ongoing battle against trolls, Twitter has a powerful new weapon that's been a long time in development. The much-anticipated Mute Button. Button it Muted Words giveS you more ways to filter out offensive content and users. While Twitter's long offered the ability to unfollow, block, and mute, the powers of blocking have been enhanced.
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