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SMK Editor

Google’s Spaces app is a mash up of its favourite toys

Google has just launched Spaces, an app designed to give users its most powerful tools to communicate. Gimme some Space Spaces works like this: you create a 'Space' around a specific topic, then invite your friends to have a chat about it. People can be invited through other messaging apps, contacts, and social media. Sounds basic […]

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Interactive video ads boost brand perception

Users are more likely to consider purchasing from brands that use interactive video advertisements, a new study has found. Market research firm EyeSee conducted the study for digital advertising company Exponential Interactive, with 500 US participants monitored and quizzed for results. Testing times The participants were shown interactive video ads and 30-second pre-roll units, as

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MarTech Monday: Sweet Tweets with Tweetbot Topics

Twitter’s 140 character limit is arguably its greatest feature, however it can be limiting when you just have to say more. Happily, popular Twitter client Tweetbot has come up with a nifty patchwork solution. Tweet all about it Tweetbot’s latest iOS app sports a new function called Topics, which lets you group related tweets together seamlessly.

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