When Netflix hit the scene more than 15 years ago, it earned its crust as a mail-out DVD rental service. Today, it’s arguably the largest subscription video on demand (VoD) platform on earth. As Netflix gains popularity in Australia, let’s take a look at how it stacks up by the numbers. Global Domination At January’s […]
Number Crunch: Netflix 2016 Read More »
Since 2012, Adobe has offered up a collection of marketing products called Adobe Marketing Cloud. Packed with analytics, audience and campaign management features, it’s proven a favoured tool for serious advertisers. Adobe’s just released a next generation update and it’s got a host of new features that has marketers salivating. The Crazy 8 Adobe Marketing
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Fame can be fleeting. And fickle. While Facebook remains the biggest kid on the social block, a new report shows Snapchat is the platform of choice with America's youth. Snappy time The annual Infinite Dial report from Edison Research and Triton Digital shows that Snapchat is the most popular platform with US users aged 12 –
Report: Kids now prefer Snapchat to Facebook and Instagram Read More »
Until recently, Facebook’s super-slick Instant Article format was only available to select Facebook publishers. Now, having worked out the kinks, they’ve opened up Instant Article publishing to everyone. Hey, good looking Facebook’s Instant Articles format gives content publishers the ability to present their content to Facebook users via a quick-loading, uncluttered format that looks a
Facebook opens Instant Articles to all publishers Read More »
Facebook might be nudging 1.6 billion users, but that doesn't mean all of these are bona-fide accounts. Something the social network is looking to address as it clamps down on phoney profiles. Fakebook? Facebook is reportedly working on a new feature that will alert you, if it detects another account is attempting to use your
Facebook turns out the heat on fake profiles Read More »
No stranger to live video content, YouTube will soon open streaming up to the masses with a social media friendly app. As Twitter's early riser Periscope attempts to become an industry standard and Facebook slowly builds out its Live video service, YouTube doesn't want to be be left behind. Shareable snippets Set to be available
YouTube gets in on Live streaming with Connect Read More »
Who says watching TV isn't great for stimulating your grey matter? Indeed, new research from Twitter reveals that TV viewers have superior rates of ad recall. Couch not slouch potato Twitter announced the news in a blog post. "Not all TV audiences are created equal: we’ve long believed that viewers respond differently to commercials depending
Report: TV viewers on Twitter have better ad recall Read More »
Success can be fleeting – just ask Snapchat. For a couple of hours in late March, the popular social app was the No. 1 free iPhone app in the USA, overtaking rival Facebook's app, and its Messenger and Instagram products. It's a long way to the top While Snapchat has reached No.1 in other countries
Snapchat surges to become a US No. 1 hit Read More »
Foursquare has just released Swarm 4.0, an overhaul of the app that includes plenty of goodies for users and brands. Swarm on this Swarm is the spin-off app from Foursquare, and allows users to check-in to to locations and see which friends are nearby (arguably, these were the most popular features of Foursquare). Swarm now
Swarm updates for brands Read More »
While most of our business transactions can be handled electronically, signatures remain stubbornly hard to nudge online. So if you're sick of printing out documents, signing and scanning them – look no further than SignEasy. Easy does it SignEasy is an iOS and Android app that makes it easy to digitally add your signature to documents.
SMK’s app of the week: SignEasy Read More »