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DIGITAL MARKETING NEWS

Snapchat adds Weather Effects to Snap Map

As Facebook continues to make announcement after announcement, (not the least of which being Instagram’s IGTV), Snapchat is staying current with more intimate and geo-local Snap info. What’s it like where you are? Fun animations based on the weather your friends are experiencing can be seen when users zoom in on someone’s Bitmoji, revealing animated raindrops,

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YouTube creators can Hype Videos with ‘Premieres’

Scheduling prerecorded videos has been available to YouTubers for years – now they have a platform to build anticipation for upcoming content. Prerecord to victory Dubbed 'Premieres', the new public landing page is meant to keep a sort of go-to for upcoming content which will provide an in-home alternative to using Instagram and Twitter to foster

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Twitter announces Ads Transparency Centre

There must be something in the water. Recently Facebook announced enhanced ad transparency tools, now Twitter is following suit. Nothing to see here… Dubbed the Ads Transparency Centre, the tool allows individual users to search for any advertiser on Twitter. Searches will yield information on all ads running across the platform, including Promoted-only Tweets, as well

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New: Google Marketing Platform

Another new Google brand is bringing enterprise tools together and tightenting the integration between them. One platform to rule them all DoubleClick and Analytics 360: they’re mainstays for many in professional digital marketing. Now, they’re coming together in a singular environment called the Google Marketing Platform. The official pitch for the new platform says it’s where

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