Google reckons they’ve got ‘a collection of resources to help you test creative variations and measure creative impact’ for your YouTube ads. Once you cut through the spin, that means they’re now letting us access a comparative mode and view a new analytics dimension. Contemporary comparatives There’s a new ‘Video Experiments’ mode that compares different creative […]
AdWords adds Video Data Dimensions Read More »
LinkedIn is launching a new way for users to show their mutual appreciation. Ya done good! According to LinkedIn’s data, seven out of 10 employees who receive appreciation for their work are more content with their jobs. With Kudos, users can show appreciation in fun and easy ways. To get going, open the LinkedIn app
LinkedIn wants you to say “Kudos” Read More »
Facebook is taking steps to improve shipping times, combat misrepresented products, eliminate common frustrations, and allow customers to review businesses for a better shopping experience. The customer is always right To find the new tools, navigate to the Ads Activity tab on your home page. You'll then be prompted to fill out a questionnaire, which Facebook
Facebook moves to improve Customer Service Read More »
We previously looked at the validity of the press coverage of Meeker’s Internet Trends 2018 report. But Dropbox has found the pivotal part of the report: the bit that says their enterprise users are getting super good fringe benefits. She said, they said Dropbox eagerly repeats Meeker’s observation that IT support time in Dropbox-using business
Martech Mashup: Dropbox’s Fringe Benefits Read More »
A change has come to Instagram Stories. When a user mentions another user within a story, that user can repost while adding an additional video or photo. Stories upon Stories The new feature is being called @mention Sharing and works when users are tagged within another story. When the original poster mentions someone, a message stating
Instagram adds Auto-Repost Read More »
Roll the clock back two years and Snapchat was living large, charging brands up to $500,000 a pop to sponsor Lenses. Now advertisers can purchase ad space for as low as $2.95 per thousand impressions. Desperate or clever? To put that into context, Facebook charges $5.12 per thousand while Instagram bills $4.20, the difference is that
Snapchat sells Ad Space Dirt Cheap Read More »
DoubleClick Search is changing name. DoubleClick Bid Manager is merging into a display ad mega-brand. Shortly, the DoubleClick brand will be no more. Search rename DoubleClick Search will soon be Search Ads 360. It seems like a pretty straightforward rebrand, with all the same services just now under a new banner. It still claims ‘to
Goodbye DoubleClick Read More »
Google has launched a few new features on their AdWords platform. The biggest headline: the strengthening of connections between online advertising and brick-and-mortar stores. Local catalog ads ‘Local catalog ads’ are now available on AdWords, to guide shoppers to discover what’s available, then encourage them instore for a visit. Google says the new ad format
AdWords to send buyers Instore Read More »
Snapchat has launched a competition for users to design their own DC-themed AR lenses, to win an all-expenses paid trip to the 2018 Sand Diego Comic-Con. Super Lenses For US Snapchat users willing to partake in some creative augmented reality art, the DC Super Heroes Challenge consists of creating a Lens inspired by Batman, Superman,
Your DC Snap Lens design could get you to Comic-Con Read More »
Facebook is expected to be closing the deal for the first batch of news programming for their video platform, Watch. Keep on eye on Facebook Putting a cap on spirited discussions and shifts in strategy, Facebook is bringing content from Fox News and CNN to Watch. The news programs under negotiation could be announced in
Facebook Watch strikes News Deal Read More »