Instagram is bolstering creator content with their new Vertical Video Format. Height versus width As users continue to increase engagement through mobile devices, advertisers are focusing in on selfie and recording trends by mirroring content with a more vertical filming format. Partnering with Creative Shop, Instagram advertisers and storytellers are experimenting with the 9×16 video […]
Instagram Video goes Vertical Read More »
Google and Facebook have been racing towards total dominance of global ad revenues, but a recent report from eMarketer suggests smaller players may yet reel them back in. Ceding market share After years of unabated ascendancy, the two biggest players in digital ad distribution are facing stiff competition. The combined market share of Facebook and
Challengers claw ad revenue from Google, Facebook Read More »
Two clicks and you're livestreaming, with YouTube’s new Go Live feature. Where to click Using YouTube via Chrome on desktop, the ‘create video or post’ button—a camera icon with a plus symbol on it, right of the search bar—opens a menu that lets you either ‘upload a video’, or ‘Go Live’. Obviously, the latter is
Go Live simplifies YouTube for webcams Read More »
Google is launching a new program meant to alleviate the dilemma of choosing an Android device right for the day-to-day business of your brand. Let us help you To help point IT departments in the right direction, Google has unveiled the Android Enterprise Recommended program. The program is based on a series of criteria, such
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Facebook is continuing to fine-tune how its users consume news articles, and increasing the amount of certified publishers in their news section. News and who provides it Facebook is increasing the “Breaking News” label to incorporate 50 more publishers throughout Australia, Europe, Latin America, and North America. Publishers with access to the label will also
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Pinterest has released the latest numbers regarding online shopping through their popular hobby-centred app. 90% of weekly users purchased online Inspiring images and personalised recommendations are being sited as Pinterest’s main success when it comes to the app’s purchase influence. Having surveyed over 4000 weekly Pinners, it's clear that Pinterest is shaping which products are
Pinterest Shopping Analytics Breakdown Read More »
Twitter is currently looking at to bring its “blue checkmark” verification system to users, and not just enterprises. You are approved Twitter’s somewhat clandestine verification process is being rolled out to the average user without implying bias, thanks to a new scalable process of authentication. The move comes as a reaction to what Twitter product
Twitter’s Blue Checkmark soon Available to All Read More »
Facebook has announced it's continuing a push into the music business, leveraging a new partnership with the Warner Music Group. Warner joins the social network In the wake of licensing a new deal through indy label ICE, Facebook is continuing its musical growth in signing a major label previous unengaged through social media. The new
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With over 146 million workers in the US, LinkedIn has shared their latest insights regarding current workplace and hiring trends. Work climate for Spring of 2018 Providing valuable insights into hiring, skills gaps, and migration trends throughout the United States, LinkedIn has released their monthly report with both National and City specific sections. While the
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Every social media manager’s first productivity love, Hootsuite, is looking to increase its wingspan in both social network integration and global domination. Investing to integrate Hootsuite management has announced a $50 million in financing deal to fund accelerating growth, new partnerships and increased innovation. Geographically, they’re looking to build their brand in new areas, including
Hootsuite is sweet on expansion Read More »