[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook AR Effects Integrates Tracking

Facebook is working with real-world location markers to trigger AR experiences through their augmented reality camera feature. Press start, player one To coincide with the pending release of Steven Spielberg’s Ready Player One, Facebook is testing a new feature to add tracker-based AR to their AR Studio tools. The new camera feature is experimenting with […]

Facebook AR Effects Integrates Tracking Read More »

Publishers look to Pinterest following Facebook News-Feed Fail

Following upheavals in Facebook's News Feed and adding a “Breaking News” section, advertisers are taking a fresh look at advertising through Pinterest. Referral traffic finds new highway As Facebook continues to fine-tune and retool its many label platforms, Pinterest is becoming the new frontier for advertisers. Last year, Pinterest and Instagram expanded as sources of

Publishers look to Pinterest following Facebook News-Feed Fail Read More »

Instagram plays with new Portrait Mode

Instagram is expanding its shutter modes by quietly testing a new Portrait feature designed specifically for the Stories camera. Move over Boomerang and Superzoom Hidden amongst Instagram’s Android Application Package, developers have unearthed a new shutter feature incorporating lighting and bokeh effects. When opening the Stories camera, an icon will overlay the shutter button and

Instagram plays with new Portrait Mode Read More »

Google Analytics 360 and Salesforce join…forces

In a bid to connect ad data, marketing, and sales, Google Optimize is offering a full picture of advertising metrics for campaigns, websites, emails, and more. Clear, concise, and comprehensive Google is streamlining advertisement analytics for businesses of all sizes by adding higher “experiment limits” as apart of the new 360 and Salesforce powered Google

Google Analytics 360 and Salesforce join…forces Read More »