Snapchat has announced Studio, a new platform giving users the ability to created their own event-specific face Lenses. There’s a Lens for that Snapchat users can now choose from a myriad of selections, from bunny ears to mouth-protruding rainbows, to coincide with a posted event, thanks to the new Lens interface. True to typical Snapchattery, […]
Snapchat launches DIY Face Lenses Read More »
Facebook has updated Stories with a dedicated photo editing feature for desktop users, allowing for the addition of colour filters, text, and stickers. Tumbleweeds and pixel polish Even with Facebook Stories being something of a ghost town compared to Snapchat and Instagram, the platform is bringing its updated image-posting photo editor to the section. To
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Instagram is introduction Collection Ads: blending videos with product catalogs allowing users to shop without leaving the app. Rise of the Collection Campaign Following Facebook’s successful test of the new ad form, Instagram is continuing to “bring together video and direct-response in a compelling way that leads to better results across the board.” High-end fashion
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Facebook is in talks with media buyers to expand its Watch feature toward individual content creators generating a split of revenue, something more akin to YouTube’s model. Advertising goes tiered Facebook plans to expand its programing service, Watch, to compete with YouTube by enabling more standalone creators, bolstering more long-form video for Facebook advertisers. And
Facebook sets sights on YouTube Read More »
Facebook is bringing VPN security to the app from its recently acquired data-security service, Onavo Protect. Protect and serve(r) Users will be able to better avoid malicious websites and keep personal info secure, while Facebook gains the ability to monitor user activity and trends. Onavo’s VPN will enable Facebook to gain greater insight on other
Facebook Inc. ups Data-Tracking Read More »
High-profile hijinks from folks like Logan Paul have put YouTube on notice, again. Worried about viewer and advertiser backlash, they’re unveiling extra ways they may handle future breaches. Same priorities A Creator Blog post from Ariel Bardin—YouTube’s Vice President of Product Management—puts the new rules into context as ‘preventing harm to the broader YouTube community’.
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Snapchat has announced its largest hike in shares since going public last year, with a 20% boost according to their most recent earnings. Snappy numbers With Wall Street looking for telling signs of life from the app which had been struggling this time last year, Snapchat now has 187 million daily active users according to
Snapchat shares soar with 9 million new users Read More »
Facebook has patented a new tool to help estimate the buying potential of perspective customers, using a new standard of metrics. Master profilers According to CBInsights, a decision tree collects data points on user education, history of travel, number of devices owned, and living situation. The analytics tree assigns different values to data that when
Facebook Analytics to focus on Socioeconomics Read More »
A/B testing has become an industry standard, but are you doing it right? The EDM experts at MailChimp have shared their secrets. How long to run? A/B testing aims to optimise your electronic mail-outs. By sending tweaked versions of an email, you can see which gets the best response. To get reliable indicator that one
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Major retail brand H&M has found itself in legal trouble, after being called out for using music in a social media campaign without the owners’ permission. What happened? Mike Katz, a Melbourne based musician and producer (who goes by the name Harvey Sutherland), penned a track called Bamboo. Katz discovered H&M used the piece in
H&M told to Stop the Music Read More »