[SMK] AI & Digital Marketing Capability Transformation
SurveyMonkey has added some new customer experience features that will help team management, data collection and could potentially improve market research outcomes. Auto-tags The quality information that can be gained from open ended questions is sometimes more than offset by the large amount of time required to turn responses into actionable data. SurveyMonkey is now […]
New CX from SurveyMonkey Read More »
In a move that could shake up the nascent VR field, Facebook's new Oculus GO and “Santa Cruz” headsets will run on their own platform, and rely heavily on wireless capabilities. Oculus sidesteps fractured marketplace A decision to pioneer their own operating system stems from an initiative to avoid problematic PC and smartphone markets. Rather
Facebook VR circumvents smartphone OS Read More »
WhatsApp is being redesigned top to bottom to focus on customer and company communication. WhatsApp means business The new app is currently being labeled as WhatsApp Business and will enable Facebook, its parent company, to monetise the messenger platform. According to COO Matt Idema, WhatsApp “want to put a basic foundation in place to allow
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LinkedIn has announced several updates for Sales Navigator, letting businesses work more efficiently with new productivity applications. Bringing sales and marketing together To circumvent the challenge of integrating sales and marketing, the company is bridging Sales Navigator and LinkedIn Campaign Manager allowing marketers to target accounts and sales leads. In turn, sales reps will also
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Facebook has improved access to the Rights Manager API, improving management services to perspective users. Three new third parties The popular social networking platform has contracted Friend MTS, MarkMonitor, and ZEFR to integrate with Rights Manager and tailor service according to the needs of individual businesses. Launched last year, Rights Manager protects user video content
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Instagram is adding interactive polling stickers to Stories, which can be overlaid on images with customisable options. A voice for (your) people The process is simple, users need only drag and drop their chosen new polling sticker onto the desired image within the story. Once the sticker is placed the user will be prompted with
Instagram Stories brings Polls to the People Read More »
Slack is adding a new feature where different organisations can create a common space for communication and collaboration. Integrated cooperation Shared Channels will operate like any other channel with the added ability to add entire groups rather than just inviting individuals. Part of the initiative of Shared Channels is to curtail managing ballooning guest accounts,
Slack launches Shared Channels Read More »
SurveyMonkey’s new online video campaign implores businesses to make better choices by doing better research. The shouldas Under the banner ‘Shoulda Used SurveyMonkey’, the campaign uses humour to point out situations that the research-tools firm could have helped to avoid. Currently, the campaign includes two video spots. Each has a tagline about how business should
Fix fails before launch: SurveyMonkey Read More »
Issuu has launched ‘digital sales’ to let publishers sell their periodicals. Positive charge Until now, content on Issuu has been freely distributed. Publishers could embed advertising, but couldn’t charge their readers to access content. Now, Issuu’s premium plan members get access to its new ‘digital sales’ platform. It promises easy set-up and compatibility with all
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LinkedIn has rolled out a feature for tagging geo-locations, to help organise and better direct attendants to conferences and events. Professional page taken from Snapchat playbook LinkedIn recently introduced a new video feature by which users can create and share videos straight from the official app with a bit of visual flare. Much like Snapchat’s
LinkedIn launches Snapchat-style AR filters Read More »