YouTube will soon begin using Google Maps and app install data to better personalise ads for users. New tools for YouTube marketers YouTube has also introduced an array of new tools for marketers to better reach audiences, the most noteworthy being Director Mix which allows the creation of thousands of video ads, for different audiences, […]
YouTube Ads get Personal Read More »
Snapchat recently released a new line of augmented reality filters, this time turning to altering the sky’s horizon instead of just facial gimmicks. Look to the Sky Filters The new feature, simply called Sky Filters, can automatically differentiate the sky within a given photo, and alter it to provide a different time of day or
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In September, I was fortunate to be invited to the Google APAC Display Network Summit held in Google's new Singapore head office. The Summit was the first time Google has ever held a Summit focusing entirely on the Display Network. The announcement that really stood out was Google's new offering of Machine Learning applied to
Smart Display for Google: A New Horizon Read More »
Facebook is introducing new tools to aid publishers and developers in creating more efficient Facebook Live broadcasts. Reaching audiences with better tools The improved tools include of a new automated encoder configuration and frame-accurate start times. The former boasts enhanced encoder settings, to improve Facebook Live streams. While frame-accurate start will help publishers better determine when a
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LinkedIn has released a bunch infographics compiled from 9000 global members, to give marketers a better understanding of audience engagement preferences. Numbers to help improve strategy LinkedIn has shown how metrics contrast to the average member. They have also shared tips on how best to create an engaging LinkedIn Ad campaign. They key takeaway? LinkedIn professionals
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Twitter has announced it's moving forward with 16 original live shows, thanks to funding made possible through achieving ad revenue goals. Commercials pay for content Last May, Twitter showcased 16 original live video shows meant to stream by the end of the year. Vox Media also bartered a deal to create original content with The
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Pinterest has announced a partnership with Target to co-opt its visual search Lens with Target’s proprietary app and website. Target gets Pinteresting The new hybrid endeavour marks the first time Pinterest has taken to integrating Lens into a retailer’s app. Shoppers of Target will now be able to take a photo of products which can
Target bakes Pinterest into Search App Read More »
Professional chat and file sharing app Keybase has launched Teams, allowing users to engage in encrypted group chats, akin to Slack. The more the merrier From the creators of OkCupid and Sparknotes, Keybase’s new feature is currently in the alpha stage and entirely free, promising air-tight security even in the face of a server breach.
Keybase launches encrypted group chat Teams Read More »
As a platform for eCommerce, Shopify has an ally in Instagram. Together, they may sell everything you see. Social catalogues Shopify shops are integrating with Instagram. Users will be able to tag products in their posts, while customers who tap the tags will be linked to online stores. It’s efficient and it’s expanding. Prior to
Be ready to Shopify Instagram Read More »
Do you think of GIFs as a format designed to show cats and minions high-fiving to a pseudo-witty caption? Well, they’re emerging as genuine mode of brand communications. New guidance from MailChimp aims to help marketers effectively use GIFs in eDM campaigns. Three good reasons Three good reasons to use a GIF in your email
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