[SMK] AI & Digital Marketing Capability Transformation
The film editing web and software developer Filmora has created an infographic around the latest facts for YouTube. YouTube’s numbers tell a story Since its founding in 2005, YouTube has ballooned to over 1.5 billion monthly active users. According to Filmora’s infographic, over 500 hours of video are uploaded to YouTube every minute. As of […]
Stat Attack: YouTube Analytics Read More »
Facebook is testing a new feature allowing users to build and maintain their CV on the platform. Facebook goes professional The new feature will allow users to list education and professional experience as well as relevant contact details, images, and other relevant work information. Though few official details have been released, preliminary reporting suggests the
Facebook eyes LinkedIn’s CV feature Read More »
eMarketer's latest findings show teens are engaging more with Snapchat and Instagram, and less with Messenger. Messaging is so passé The research firm calculated lowered growth projections for Facebook Messenger from 2017 through 2021. Even thought Messenger’s 1.2 billion users proved to be championing the chat app market with a 7.5% increase since 2016, ages
Teens favour Snapchat and Instagram Read More »
LinkedIn has announced it's currently beta testing video ads as Sponsored Content. Much ado about video In the wake of enabling native videos to user profiles, LinkedIn is now exploring the advertisement potential of sponsored promotional content. Prudential Financial and Microsoft Canada are among the first to test. Video ads will autoplay as standalone clips
Mobile video ads come to LinkedIn Read More »
In the hopes of populating Facebook Stories with active users, the platform is opening the feature to brands, publishers, athletes, non-profits, and celebrities. Ghost town to gain new residence Since its debut, Facebook Stories has received very little activity, nothing compared to Snapchat Stories or even its Instagram subsidiary. The social network giant hopes high
Facebook injects new life into Stories Read More »
Pop-up forms lead to +60% list growth rate according to MailChimp, so MailChimp want marketers to make things better for internet users even as they embrace what works. Opt-in options MailChimp now lets form creators choose to use either single or double user opt-in for list collection. Double opt is where users enter their email
Martech Mashup: MailChimp Opts In for Pop-Ups Read More »
Google’s gone and put a booking button right there on the Search results page. Yes, right there When a search is narrow enough to focus exclusively on one business, the new booking button can appear in the info panel, along with the business summary, contact details and map. In the early preview, the button CTA
Get bookings right in Search Read More »
Snapchat has given users a new way to share links to content, and it should make it easier for brands to ‘go viral’ on the platform. Share from other apps The latest update to Snapchat’s iOS app has introduced a new link sharing dynamic that makes it play more nicely with other apps. App version
Snapchat gets more sharing Read More »
Taylor Swift has announced she'll be releasing her very own social networking app: The Swift Life. App to precede album The popular singer-song writer is planning to release her sixth studio album Reputation this month. The album is to be released in the wake of launching The Swift Life with the only release information being that it
Taylor Swift launches her own Social App Read More »
Facebook has announced the ability for Oculus users to create 3D objects in Facebook Spaces and Oculus Medium and share them with friends without the headset. I made this At the recent Oculus Connect 4 event, Facebook demoed the new 3D posts where users can interact, rotate, and grab created objects. Zooming, pinching, and spinning
Facebook launching ‘3D’ posts for News Feed Read More »