[SMK] AI & Digital Marketing Capability Transformation
Following a recent update to Twitter’s terms of service, US users were left outraged by wording many didn't realise had been in effect all along. The writing is on the wall and has been for some time Following an announcement of new terms coming into effect October 2nd, American tweeters are unimpressed with the update, […]
New outrage over Twitter’s Terms of Service Read More »
Facebook IQ has rounded out its article series of trending fashion across the UK, France, Germany, Italy, Spain, and the US to inform fashion retailers and boost campaigns. Facebook gets spiffy After sifting through Facebook conversations, Instagram posts, and trending hashtags, Facebook is using AI to analyse posts across six countries to single out key
A Facebook focus on fashion Read More »
Twitch has announced it's rolling out new extensiond that will enable streamers to add more flare to their channels, and sell gear through Amazon. New flare and more revenue The popular gamer streaming service is introducing Twitch Extensions, a new suite of tools to customise channels with polls, leaderboards, tickers, and colourful overlays, just to name
Twitch users get new Revenue Streams Read More »
Google is bringing a ‘Community Updates’ feature to News, giving an AI-driven hyperlocal edge to the feed experience. Personalised to the postcode, or more As Google’s feed gets more and more personalised, it will surprise no-one to hear that they’re now also looking to provide content that is geo-targeted to a super-detailed degree. The objective,
Google feed infused with Hyperlocal News Read More »
Microsoft is going after mobile game stream, as Mixer Create comes out of beta. From Beam to mobile In mid-2016, Microsoft bought Beam—a live streaming video platform for gamers. They rebranded it as ‘Mixer’ and integrated with both Xbox and Windows 10. Now, the new Mixer new mobile app—Mixer Create—is extending its reach to Android
Mixer Create is MS’s mobile game streamer Read More »
Dropbox has unveiled a security checkup tool to help ensure your account remains safe and tamper-free. Is it secret? Is it safe? With everchanging digital workspaces, the protection of sensitive material and proprietary documents is always top priority. In a continuing effort to keep your content safe, Dropbox recently announced the launch of their new
Martech Mashup: Dropbox beefs up Security Read More »
Facebook is beginning to use third-party fact-checkers to flag advertisers running ads linking to fake news. Fake news no more Facebook has been taking enormous steps to curtail the amount of ads leading to questionable news sources via Pages. Their latest step consists of removing any links being shared via their site that have already
Facebook cracks down on Fake Ads Read More »
Google is testing video on their popular Maps app. Test screening As of now, only a select crew (of around 30 million users) can upload video to Google Maps. But the moving pictures they put online as portraits of map-worthy places will be visible to everyone. Google has made their Google Maps ‘Local Guides’ the
Google Maps gets video Read More »
Apple has announced it's partnering with Accenture to work with larger enterprises to build advanced digital projects for iOS devices. Apple not falling far from the tree Even though Apple may be known for making accessible tools for consumers, the tech giant has long been working with heavy hitters like Cisco, IBM, and SAP to
Apple teams with Accenture for big business Read More »
Snapchat is reaching out to many of their key influencers, in order to bolster ad revenue and put a stop to a depletion of users. Hanging on to users is no longer a snap The latest earnings report of Snapchat’s model has shown they are slowly losing users to their top competition: Instagram. To fight
Snapchat battles to keep influencers from Instagram Read More »