The September release of iOS 11 will see Apple implement a tweak to how certain links display. Stripping AMPs When iOS 11 detects an AMP link in a shared URL, it will strip out the Google-defined data and revert it to a canonical link. So, iOS users will go to the original published source of […]
Apple de-Googles AMP links Read More »
A US judge has ruled at a company is legally allowed to scrape LinkedIn profiles for user data, despite protests from LinkedIn. Cough it up Information Technology and Services company hiQ is legally allowed to scrape data from public profiles on LinkedIn and report to employers if they believe you are looking for work elsewhere.
LinkedIn loses court ruling to keep your profile private Read More »
The popularity of Instagram Stories is creating new marketing potential, capturing attention through the vertical video format. Vertical is the new horizontal According to Instagram, more than 50% of businesses have created a Story within the last month to connect with audiences and communities. Instagram’s Creative Shop give top tips for brands to create their own
Instagram Stories – redefining creativity? Read More »
Facebook is bringing its popular Stories function of short video and photo missives to the desktop. Oh and don’t forget, you have 24 hours Facebook Stories allows for users to string together an assortment of photos and videos, adorning colourful texts and styles, for a 24 hour viewing window before disappearing. Up until now, this
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B2B Marketing automation specialists Marketo has become the latest major firm to partner with Google for online services and distribution. Strategy and infrastructure Earlier in 2017, Marketo partnered with Infor, a developer of cloud-based apps for business and industry. That partnership seems to have been a strategic one aimed at providing more holistic market research
Marketo goes to Google Read More »
Amazon is inviting YouTubers to help drive traffic and sales in return for a cut of the profits. Entry into the exclusive Since early 2017, Amazon has been running an uber-exclusive influencer program. For the first few months, it’s been invite only: closed beta. Now, there are signs that the retail giant is ready to
Amazon Influencer Program open for biz Read More »
Brands like Foursquare and Dell are discovering new ways to pivot business strategies and create new inventive collaborations. B2C to B2B Foursquare has seen a significant transition in business practices since its initial launch back in 2009 as its initial purpose began to wane with consumers. Initially launched as a check-in app for users to
Digital leads brands to unique business models Read More »
If the children are our future, data shows that Snapchat is shaping up well. Expectation, confirmed A significant uptick in Snapchat usage by teens has been observed and quantified by eMarketer. At the same time, they’ve noted an abandonment of Facebook by the same demographic. Once 2017 wraps, eMarketer says Snapchat will have more users
It’s official: teens prefer Snapchat to Facebook Read More »
The Pew Research Center has released a bunch of helpful social strategies to reach older generations via Facebook, Twitter, LinkedIn, and Pinterest. Reaching the aging crowd With Snapchat and Instagram cornering the market on millennials, Facebook is the weapon of choice when reaching older demographics. According to Pew, 36% of users 65 and up and
Social strategies to reach Gen Xers and baby boomers Read More »
Facebook and mobile specific ads are more effective than adapting television ads to devices and the trend is reshaping how videos are formatted. News feeds first and all others second Facebook has been working with MetrixLab to better understand how ads work best in Facebook News Feed as a primary video format. Different devices require
Mobile before TV, the evolution of priority advertising Read More »