[SMK] AI & Digital Marketing Capability Transformation
In a sensible move that's long overdue, Instagram is pushing back against marketing spam in a big way. Spamalot There are an increasing number of services that employ bots to automatically like or comment on Instagram accounts. The idea is to win you more followers and make your account more visible. These bots can like […]
Instagram cracks it with Marketing Spam Read More »
A report from sports sponsorship outfit hookit shows what some of the biggest social media influencers are achieving for global brands. Ronaldo thrashes Neymar, Bolt The report upholds soccer player Christiano Ronaldo as the social media superstar of the sporting world. Neymar and Usain Bolt both got honourable mentions, but Ronaldo beats them on every
Report: Sports celebs give sponsor ROI Read More »
With its new Partner Network, Vimeo promises to unite creators, marketers and brands, with ‘seamless integrations and powerful collaborations’. With that pitch, you might think it’s a platform specific influencer connector. Nope. It’s a library of tools and services for creators and marketing folk to augment their Vimeo experience. Market productively Campaign Monitor, Constant Contact,
Vimeo’s Partner Network Read More »
Snapchat sure is making make hay while the social sun is shining. Shortly after announcing its plans for TV-style programming, the platform has upped its production cred by partnering with HBO. Box Office Snapchat has signed a two-year deal with Time Warner, the owners of HBO, for US$100 million. The deal will see 10 original
Snapchat gets real about TV, partners with HBO Read More »
When is the best time to post on Instagram? The latest update from Later promises tailored intel for your account. The Need Posting at the right time can be tricky. Later’s own research shows that most social folk reckon that between 7pm and 9pm is best. Not everyone is right about it, and certainly not all
Optimise Instagram with Later Read More »
New app Kombie is taking selfies in a very Snapchat direction, and maybe beyond. Co-created by Baz Palmer (of Hunters & Collectors fame), it lets selfie snappers step into existing videos with relatively easy edits and transitions. In the action So consumers can put themselves into a scene, participate in a meme, and get a
Selfie styles on video with Kombie Read More »
Pinterest announces they don’t just want users to try new things, but to be encouraged to go against the grain as well. Sure, you’re Pinterested, but are you ready? Pinterest has posted statistics that site 84% of users say they learn new skills with the platform, and 70% click to simply learn more, but pulling
What If: Inside Pinterest’s first Ad Campaign Read More »
They say necessity is the mother of invention. With Instagram snapping at its heels, Snapchat is being forced to innovate, and quickly. The latest update: Snapchat Spectacles might be getting Augmented Reality (AR). Something to see here Snapchat’s first generation Spectacles were launched in the US in November 2016, and in Europe last month. The
Snapchat Spectacles dabble in Augmented Reality Read More »
Are Likes now passé on Facebook? Perhaps not quite, but Reactions are quickly gaining traction. In fact, there’s now a way to rank your Facebook posts, based on Reactions. Smiley Face? That’s right. CrowdTangle now lets you rank your posts based on the six Facebook Reactions (Like, Haha, Love, Wow, Sad, and Angry). Using the
Rank Facebook Posts based on Reactions Read More »
Attempting to round up a bunch of fresh employees, McDonald’s has turned to Snapchat for an innovative recruitment process. I’ll take one job to go, please McDonald’s has broadened its reach for young men and women with what it's calling “Snaplications.” Users can watch a 10-second video ad about the work culture at McDonald's, with
Maccas turns to Snapchat to recruit Millennials Read More »