[SMK] AI & Digital Marketing Capability Transformation
Over several months Facebook has been testing a new way for Pages to use videos as cover images. Now the test is getting broader. Cover Girls Cover videos are uploaded in the same way as cover images. However the videos must be at least 20 seconds long, and no longer than 90 seconds. The videos […]
Facebook continues to tinker with Video Cover Images Read More »
Not all days are equal when it comes to email marketing – at least according to an exhaustive new report. Return to Sender? The Email Benchmark Report from Yes Lifecycle Marketing analysed 7 billion emails sent from brands across 10 industries including consumer services, entertainment, hospitality, and finance. It turns out emails sent on Fridays
Email Marketing: By Days and Numbers Read More »
Android power users have a new way to manage files across their devices, thanks to an update from AirDroid. Central Unit AirDroid, the service that gives you remote control over your Android devices, has launched version 3.5 of its desktop client. It comes with a fully kitted-out file manager. This means you get a dedicated
Martech Mashup: AirDroid gets sweet File Manager Read More »
Never one to shy away from a good old fashioned beta test, Twitter is trialling a new way to show users what other tweeters are, well, tweeting about. It’s called Happening Now. Right here, right now Select users are now seeing trending current events in a tab at the top of their timeline, under the
Twitter’s Happening Now for Brands Read More »
Making up for lost time, Snapchat has rolled out some sweet new tools for advertisers. They are the Snap Publisher tool, the Snapchat Certified Partners program, and a self-serve Ad Manager. Self-Serve The Snap Publisher tool is designed for building vertical video creative, Snapchat’s bread and butter when it comes to advertising. This will help
Snapchat’s self-serve tools for Marketers Read More »
The recent testimony of FBI Director James Comey has sparked a renaissance in live news coverage across major affiliates, all through Facebook Live. Live like never before With 26 million live views total, the Sinclair Broadcast Group set unprecedented numbers with innovative coverage, all made possible through Facebook. NowThis garnered 1.5 million views on their
Facebook: How Publishers used Live to cover Comey Read More »
With Google, bigger is almost always better. And so goes the thinking behind a sizeable update for Google Drive. Drive me Home Google Drive will soon be able to back up your entire computer, via a new app called Backup and Sync. If that’s a bit of overkill, you’ll soon be able to direct Drive
Google Drive is about to get Bigger Read More »
Google has updated its search protocol with an algorithm that lowers the ranks of heavy affiliate sites, and sponsored content. Putting an end to the reuse of fake news In what has been playfully dubbed the “Fred update,” sites with ad-focused content have been targeted, meaning faux-blogs and masked advertisements prioritising revenue over content are
Google’s Algorithm Update: FAQs Read More »
While 360 videos are cool (Mark Zuckerberg certainly thinks so), making sure viewers look in the right place at the right time can be challenging. Especially when creating narrative-based video. However YouTube has made life a little easier for creators, with new tools showing where viewers look during their 360 and VR videos. Now Look
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Facebook has rolled out two new targeting tools aiming to connect brands with the users most likely to buy their products. Match made in data Heaven? The first, Value Optimisation, analyses previous purchase data to determine how much a user might spend in your store over a week. Based on the requirements of your campaign,
Facebook’s new toys for Marketers Read More »