[SMK] AI & Digital Marketing Capability Transformation
We've all heard the term "Live in the moment". Now it seems Facebookers are taking the notion to heart. To wit: one in five videos on Facebook are now Live. We're doing it Live The figure comes courtesy of Facebook's head of video, Fidji Simo. Simo also revealed in a Facebook post that Live broadcasting […]
One fifth of all Facebook videos now Live Read More »
Facebook has launched Call-to-Action Units for Instant Articles, giving publishers more bang for their buck. Press the button Publishers can now add CTA units, including Page Like and Email Sign-Up, using a self-serve creation flow. Once posted, they can access insights on the performance of these CTA units. More to come Facebook says Slate used
Facebook adds Call-to-Action Units for Instant Articles Read More »
Interested parties have figured out how to manipulate the results of Google’s much-promoted video search functionality, which was only released last month. Vision of video search The Cloud Video Intelligence API uses machine learning to analyse and auto-generate labels for video content. Launched in March, it was Google’s first public display of their ability to
Black hat video SEO, already Read More »
Here's an unlikely but potentially powerful alliance: Pinterest and Samsung have just joined forces to take on search. Pin the Phone on the Digital Donkey Pinterest's new visual search tech will power the image search function in Samsung's Galaxy S8, and Samsung's AI assistant Bixby. This means when users take pictures on the phone's camera,
Pinterest and Samsung team up to take on Google Read More »
Snapchat has launched Search for Stories, which opens up the world of Snapchat content far beyond users you follow. Super Snaps Now Snaps submitted to Our Stories can be searched by anyone. There are currently over 1 million to choose from, ranging from the Super Bowl to the summit of Mount Everest. Snapchat says you
Snapchat takes on YouTube with Stories Search Read More »
Facebook is testing a second, alternative News Feed for mobile users. Multiple sources Select Facebook users have reported seeing a rocket ship icon on their iOS or Android devices, which leads to a second News Feed. This feed looks and feels just like the regular one, except the content comes from Pages and profiles you
Facebook toys with alternative News Feed Read More »
Video on Facebook is taken for granted these days, but a new study shows just how persuasive the medium has become on the social network. Look at this A study from Quintly looked at 167,000 Facebook profiles and 6 million posts from July to December 2016. Quintly found 90% of Pages use Facebook native videos
Study: Facebook dominating Video Read More »
Messenger has unveiled its glowing new brain. Simply called M, Messenger's AI is designed to make your experience more "delightful" – if you believe Facebook's press release. Brainiac M makes suggestions on additional features you might want to use in Messenger, based on your conversations. For example, if you're planning to meet up with friends,
Messenger’s new AI offers suggestions Read More »
In what might seem a counter-intuitive step, YouTube is cutting ads on channels with less than 10,000 views in total. Ad-Free? However the move ins't entirely altruistic, nor necessarily aimed at making the viewing experience better for users. Rather, the update is a response to the backlash YouTube faced after big advertisers found their ads
YouTube cuts ads on Channels Read More »
LinkedIn has added a bunch of new features to Sales Navigator, including enhanced CRM and PointDrive integration, and an Enterprise edition. Lead me on Until now, manually logging activities into Sales Navigator was a time-intensive affair. Using Navigator's new CRM Sync, you can add activities such as taking notes, sending InMails, and placing calls, with
Martech Mashup: LinkedIn Sales Navigator Read More »