[SMK] AI & Digital Marketing Capability Transformation
Pinterest has launched ad groups, designed to give marketers more control over their campaigns. Pin to win Until now, Pinterest ad campaigns were composed of two elements: the campaign and Promoted Pins. Now Pinterest campaigns get a third element with ad groups. This feature gives you greater control over your Promoted Pins, in addtion to […]
Pinterest launches Ad Groups for Campaigns Read More »
In a bid to gain more widespread adoption, Twitter has decided to let its hair down and finally get an Instagram account. Hey guys, is it cool if I come? In an innovative attempt to think outside the Twitter-box, photos of their “what's happening” ad campaigns have debuted on Instagram. The account already has over
Twitter late to Instagram party Read More »
Hold on to your hats. Facebook is now testing Messenger ads for select users in Australia and Thailand. Get the message? Messenger ads appear as cards – images accompanied with text and a hyperlink. The link in the ads can be configured for multiple actions, similar to the way Facebook Pages for businesses operate. For
Facebook tests Messenger Ads in Australia Read More »
Love using Snapchat but looking for new ways to get creative with your feed? New app Confetti is here to help. Filtered message Confetti is an easy way to create custom geo filters for Snapchat. This means you can add a range of borders, stickers, and text to your filter, and choose from a variety
Create custom Snapchat filters with Confetti Read More »
They say late is better than never. And so it seems with the latest Google Voice update, a mere five years after the last one. You're the voice Google Voice has been gifted with a bunch of new apps across iOS, Android, and the web. These apps support a new layout and functions including group
Google Voice gets major update – five years later Read More »
Twitter will now automatically loop all videos up to 6.5 seconds in length, stepping into the shoes formerly filled by Vine. Plain loopy The new looping function will apply to videos shot across any apps, including Facebook and Snapchat. While the end of Vine in January was a blow for Twitter's video creation aspirations, the
Twitter to loop all short videos in Vine’s absence Read More »
It's the type of thing marketers dream about: Facebook opening the doors on its massive treasure troves of data. Well now it's happened in the real world, sort of. Topic Data Facebook has just launched Topic Data, designed to give marketers a peek behind the curtain. "Topic data shows marketers what audiences are saying on Facebook
Facebook unveils Topic Data treasure trove Read More »
Salesforce has released its second annual State of Sales report, giving a glimpse into the latest global facts and figures. Here are the key takeaways. Agility first Salesforce surveyed 3100 global sales professionals for its report, which shows 55% of high-performing sales teams regularly reach out to their customers, compared to 30% for moderate performers and
Salesforce: State of Sales Report 2017 Read More »
You couldn't be in Pay Per Click Advertising last year without having the word Programmatic continually dropped into seemingly every PPC blog post, white paper or conference session. The momentum is only going to increase in 2017, with even more programmatic buzzwords (read: product offerings) like: Artificial Intelligence (AI), Machine Learning and Deep Learning. The
Man vs Machine: The rise of Programmatic Read More »
Twitter seems to be moving away from e-commerce, as it prepares to retire the Buy button. Buy Back The Buy button debuted in September 2014, and allowed users to purchase products directly from the tweets of participating merchants such as Shopify. Now the Buy button is gradually being rolled back, however users will still be
Is Twitter moving away from e-commerce? Read More »