[SMK] AI & Digital Marketing Capability Transformation
Already one of the most recognisable CMS platforms on the market, the WordPress team is ramping up with the release of WordPress 4.7. Dubbed the ‘Vaughn’ update in honour of jazz singer Sarah Vaughan, WordPress 4.7 seems to target businesses that are ready to make their first move into the online environment. Already reputed as […]
SMK Explores: What’s New in WordPress 4.7 Read More »
Snapchat has just announced its first ever Australian usage stats. It turns out four million Aussies are busy Snapping every day. Snap that Almost one third of these users are aged 18 – 24 years, followed by 25 – 34 years (28%), and 35+ (18%). Its active daily user count places Snapchat around the same
Snapchat Aussie usage stats revealed Read More »
For iPhone users, it’s about to get easier than ever before to read and follow up on other people’s embarrassing queries. Yahoo’s uber-popular question-and-answer site, Yahoo Answers, now has its own iOS app: Yahoo Answers Now. A hive of quiet activity Around 6 months ago, Yahoo quietly launched an app called Yahoo Hive in Apple’s
Yahoo Answers Gets Standalone App for iOS Read More »
Off the back of an update to its targeting capabilities, Google says its Play store ads have generated over three billion app installs. Now the tech Giant wants to make it easier for marketers to promote their apps. Now, Google has unveiled three new features for to promote apps with its Universal App Campaigns service.
Google Amps-up App Promo Abilities Read More »
Who says brand loyalty is dead? A new study from Facebook suggests the opposite is true, even among millennials. True love? Facebook IQ surveyed 14,700 adults in the US, looking at loyalty across the Auto Insurance, Airlines, Hotels, Grocery, and Restaurant industries. It turns out 77% of respondents return to the same brand regularly. Thicker
Facebook: How to boost brand loyalty Read More »
The Advertising Standards Board (ASB) is the advertising industry’s self-regulatory body and reviews complaints about advertisements against various (mostly) voluntary industry codes. Complaints can be about any form of advertising – including on social media. What happened? The ASB received complaints about a pop up ad on Facebook for the movie Sausage Party. The ad showed
Advertising Standards and Social: Are you up to speed? Read More »
As we're about to wrap up for 2016, we'd like to take the opportunity to thank all our readers and clients for their time and support over the past year. The last twelve months have been busy here at SMK Central Command. We've launched a bunch of new course topics including Snapchat, Messenger, Social Analytics,
Happy Holidays from SMK Read More »
Google Search remains, even more than Facebook, a constant in our digital lives. Aside from ramping up security and adding functionality for things like flight bookings, in 2016 Google Search made no bones about the fact that it was evolving for mobile. And woe betide anyone who stubbornly clings to the desktop. Count down Google
Year in Review: Google Search 2016 Read More »
Without a doubt, 2016 was the year of Snapchat. Moving from millennial plaything to serious platform, Snapchat's successful features often "inspired" similar offerings from Facebook, Instagram, and WhatsApp. But can Snapchat translate all that traction into cold hard cash? Oh Snap Snapchat's audience isn't the biggest, but they're very attractive to marketers. With a "modest"
Year in Review: Snapchat 2016 Read More »
Instagram had a steady-as-she goes sort of year. We saw stable growth, but no huge changes or updates. Adopting a "if-it-ain't-broke" approach, Instagram's biggest news was probably the controversy over its new logo. Love it or loathe it, the rebranding didn't affect Instagram's army of users. Easy does it Instagram passed a milestone in 2016,
Year in Review: Instagram 2016 Read More »