Once again, Christmas is rapidly approaching. As you consider how best to stuff your turkey, you might also turn your mind to sending some cheer to your customers and contacts, wishing them seasonal felicitations and all that. Do you need express consent? Privacy and spam laws often give business owners pause for thought when sending […]

Of all the major platforms, 2016 has been the hardest on Twitter. User growth remained stagnant, trolls and abuse increased, while the share price dropped. So what does 2017 hold for Twitter? New features fall flat First of all, you can't accuse Twitter of sitting idly by while Rome burned. The platform brought back Jack

Would you set a fox to guard the henhouse?   If you’ve been using Facebook and solely relying on their data to optimise, then this is what you’ve actually allowed.   Facebook came under fire yet with their recent admission that they have again been overstating their metrics – the second admission in as many

Resources can pose a significant challenge to any online promotion. For community organisations and not-for-profits, it can be a primary challenge. Resourcing can be more than mere finance. Successful campaigns also require a wealth of time and expertise.   This case study looks at how some local artists made the most of a (very) limited

British adults will use mobile devices more than desktop and laptop computers in 2016, according to eMarketer. New tech As media consumption continues to shift from traditional TV viewing to on-demand streaming and more casual phone and tablet browsing, eMarketer says the newer technologies are taking strong leads. On average, users record two hours and

Marketers can easily create EDMs and push content automatically to audiences with PostUp’s new publishing suite. Content with a click of a button The email service provider recently launched Continuum, which allows marketers to publish content across email, SMS, social and mobile push campaigns, all from a single user interface Continuum also features campaign workflow