[SMK] AI & Digital Marketing Capability Transformation
Pinterest has just launched a new way for marketers to connect with well-heeled pinners: Promoted Videos. Promo spot Promoted Videos work in a slightly different way to similar offerings from Facebook, YouTube, and Twitter. Pinterest's custom video player runs the ads, which appear as animated posts. You can pick stills from the start of the […]
Pinterest launches Promoted Video Read More »
Learning takes time, especially when you have to wait. For that reason Google has introduced a complete demo account to Google Analytics, allowing anyone to apply their knowledge on real numbers. Data days Google Merchandise Store, an online outlet that sells Google-branded clothes and paraphernalia, is the source for the demo account. All the most
Demo account comes to Google Analytics Read More »
Mobile marketing platform Banana Splash has recently announced new personalised real-time marketing options, aimed at brands looking for easy-to-use and affordable options. The personal touch Banana Splash uses a range of templates to get you up and running. You start by entering your website URL, along with your name, email address, and industry. You then select
Martech Mashup: Banana Splash update Read More »
Facebook Offers has just been overhauled and optimised for mobile shoppers. Shake it up Facebook announced the update in a blog post. "Everybody loves a great offer. Advertisers want to attract people with discounts and other promotions, and people want to be able to easily claim and redeem offers whenever and wherever they like." Mobile
Facebook Offers gets optimised for mobile Read More »
Maintaining its position as the most polite social network, Pinterest has just rolled out three improvements – thanks to feedback from users. Pinning is winning The first update aims to make messaging more streamlined. Until now, you and another user had to be following each other if you wanted to send a message, or board
Pinterest’s three new improvements Read More »
From live streaming to 360 and VR content, Facebook has embraced practically every form of online video. Now Facebook is reportedly dipping its toe into contentious waters: autoplay video with sound. Sounding off Select users in Australia will now be shown Facebook videos that autoplay with sound – this includes ads and Facebook Live content.
Facebook testing Autoplay videos with Audio Read More »
Instagram Stories is already a hit with mobile users, but it can be harder keeping up to speed from the good old fashioned web. Now a new extension for Chrome is seeking to plug the gap. Webby good idea Chrome IG Story, as the name implies, is an extension that lets you view Instagram Stories
Watch Instagram Stories on the web Read More »
LinkedIn has just launched Top Attractors, a list that ranks the most sought-after companies for professionals around the globe. Numero Uno Based on the actions and preferences of LinkedIn's 433 million global users, it's probably no surprise that tech companies top the list. Coming in at number one is Google – no word on whether
LinkedIn reveals the world’s most desirable work places Read More »
Salesforce Inbox is finally getting a smart calendar, over a year after the company bought startup app Tempo. Data days Released in 2015, Salesforce's email app is a focal point for the company's substantial userbase to manage their customers. With the integration of Tempo's systems, users will soon have the ability to sync Salesforce data,
Take care with Salesforce Inbox Calendar Read More »
Marketers are always searching for new ways to reach and engage new audiences – and we think Virtual Reality (VR) may be their next tool in growing acquisition. With the VR market expected to hit $30 billion by 2020, it comes as no surprise that big players like Google and Facebook are heavily investing in
How Virtual Reality can work for marketers Read More »