[SMK] AI & Digital Marketing Capability Transformation
When Instagram launched the Snapchat-inspired Stories feature in August, it wasn’t the most novel development the platform had ever released. However that hasn’t deterred users, with new data showing Instagram’s latest is off to a strong start. Young guns Research from YouGov reveals that 53% of millennials on Instagram view Instagram Stories weekly, while over […]
Instagram Stories starts Strong Read More »
MailChimp has teamed up with with Google Primer to keep marketers across the latest trends while on-the-go. Mail it in Google Primer is an app designed to help educate marketers in easy to digest lessons and videos. MailChimp has joined the party to create three bite-sized lessons to help brands avoid spam filters, get the most
Martech Mashup: MailChimp and Google Primer tag team Read More »
Instagram has released an update that makes hiding comments from trolls a breeze. Time’s up trolls The latest version of Instagram’s iOS and Android apps sport the update, which lets brands filter and hide inappropriate or abusive comments. To hide the offending comment, click on the ‘Hide Inappropriate Comments’ tab and Instagram will begin filtering
Instagram cracks down on trolls Read More »
If you can't innovate, renovate. Traditional video calling wasn't enough for Facebook's liking, so they've updated Messenger with Snapchat-like live video calling. Don't wait Messenger added free video calls in April last year, but what they are calling 'Instant Video' is a more casual take. Much like Snapchat's version, both users must be inside the
Messenger presses the Instant Video button Read More »
LinkedIn has just released Content Search, a new way to discover the wisdom of others on its mobile app. Truth seekers LinkedIn mobile users are now able to search for a variety of topics and articles that have been either published on LinkedIn by third-parties, or shared by other users. For example, if you're interested
LinkedIn unveils Content Search Read More »
Size might not matter, but speed does. At least according to Facebook – which has warned advertisers to speed up their mobile website load times, or risk being cut adrift. Faster higher better Facebook calculates the speed of advertisers' mobile sites when delivering ads. Ad Age reports that if these websites load too slowly Facebook could
Facebook warns advertisers: speed up or be left behind Read More »
Snapchat may be many things, but traditional social platform isn't one of them. In it's latest attempt to match millennials with marketers, Snapchat has released a marketing campaign in the form of an 8-Bit computer game. Game, set, match Serena Match Point lets users play tennis as Serena Williams across 22 levels – each representing
Snapchat experiments with video game marketing Read More »
New Zealand might be a country of 4.4 million, but it punches way above its weight when it comes to social nous. Here are the latest social facts from the Land of the Long White Cloud. Facebook The most popular Facebook Page in New Zealand is YouTube sensation Jamie's World with 9.8 million global fans
New Zealand Social Stats Read More »
Google has just updated its Search app on Android, making discovering content buried in apps easier to access. Searchable The new search mode, called In Apps, can be used to dig up all sorts of useful data. The search is performed entirely on your phone, rather than sent to remote servers. This means search is
Google Search gets more mobile mojo Read More »
Instagram's been busy Spring cleaning. First the network added a long overdue zoom function, now Instagram has dropped photo maps, but gets better at shooting in the dark. Low light Now when shooting in low light, a moon-shaped button appears on the bottom of the screen. Tapping the button automatically optimises settings to capture images
Instagram drops Maps, gets better in low light Read More »