[SMK] AI & Digital Marketing Capability Transformation
Facebook has been busy beefing up Messenger this year, with a near constant stream of updates, tweaks, and (generally speaking), improvements. Turns out its efforts have not been in vain. Messenger has just joined the 1 billion club, bringing Messenger into the hallowed company of Facebook, YouTube, and WhatsApp. Billion Dollar Baby Back in 2014 […]
Messenger joins the 1 billion club Read More »
We've known Snapchat was popular with the kids (and increasingly, the oldies) for some time now, but the latest stats reveal just how hot the ephemeral messaging service is. Oh Snap An infographic from GlobalWebIndex reveals that around half of 16 – 24 year olds in the US, UK and Canada are now on Snapchat.
Stat Attack: Half of US and UK Millennials are on Snapchat Read More »
Love 'em or loathe 'em: emoji don't look like going anywhere soon. Case in point: Twitter has just taken delivery of another 72 emoji, just in case you didn't have enough already. Face time The new options were released to coincide with World Emoji Day, and include an avocado, a slightly unnerving clown, selfie, pregnant
Too much of a good thing? Twitter gets even more emoji Read More »
Dropbox has just released some new tools aimed at making working in the cloud easier for businesses. Badge of honour The Dropbox Badge for desktop lets you see when colleagues are working on the same Office file on their own computer. This aims to help you avoid saving over each other's work. Imagination Previewing images
MarTech Mashup: Dropbox’s new Business Tools Read More »
With the latest update to their core iOS app, Google gives iPhone and iPad users the ability to go incognito with their searches and lock them using Touch ID. Hide your searches from prying eyes Many users will already be familiar with Google Chrome’s incognito mode. Activating the popular feature allows you to wander the
Go incognito with Google’s iOS app Read More »
Online Circle Digital has just released its Mid-Year Australian Facebook Performance Report for 2016. Through the analysis of 30 different industries and over 2600 Australian brand accounts, the report ranks the largest and most engaged Facebook accounts in Australia, using data from January 1 to June 30 this year. Which brands performed best? The report reveals
Mid-Year Australian Facebook Performance Report 2016 Read More »
Snapchat has just rolled out Suggest, a feature that helps you find new accounts, and hopefully more followers. Suggestive search To access Suggest, go to the Stories list and tap on a user's name. This brings up a blue arrow, which allows you to send the account to other users. Your friends will be alerted
Snapchat quietly launches Suggest Read More »
Like to swap it up? Now it's even easier if you're a marketer using Messenger on iOS. Change is good Now iOS users can add multiple Messenger accounts to their iOS device, and switch between them at will. The update brings Messenger into lockstep with the the rest of the Facebook app fold, which all
Messenger Account Switching arrives on iOS Read More »
As Pinterest matures into monetisation, we're about to see an expansion of its advertising offering to include keyword search. Pin the wheel on the bargain The platform is preparing to offer keyword-based buying search to marketers, according to Pinterest’s head of global sales Jon Kaplan. This feature will work in a similar way to
Pinterest marketing matures with keyword search Read More »
Amazon is many things to many people, but did you know it also owns the world's most profitable cloud services company? Beam me up Amazon Web Services (AWS) launched a decade ago, initially as the cloud computing arm of Amazon.com. Today AWS has expanded its operations globally to become the largest cloud infrastructure company on
How Amazon came to rule cloud computing Read More »