[SMK] AI & Digital Marketing Capability Transformation
Instagram has recently updated its approach to how hashtags influence discovery on the platform, marking a shift from showing a “Top Posts” feed to broadening user access to a more comprehensive search results page. The change mirrors the user experience in the Explore section, where various elements such as profiles, audio, places, and Reels related
Instagram Updates Hashtag Functionality Offering Discovery Boost Read More »
Meta has recently updated its lead generation guidelines, providing marketers with a suite of advanced practices to enhance the effectiveness of their campaigns on its platforms. These recommendations leverage the latest in AI technology and strategic integrations to optimise both targeting and customer engagement. Let’s explore these practices and understand the tools and strategies businesses
Meta Unveils Enhanced Lead Generation Guidelines to Bolster Campaign Effectiveness Read More »
Threads, Meta’s Twitter-like social media app, continues to show remarkable growth and is making significant strides in the competitive social media landscape. Since its launch, Threads has piggybacked Instagram to rapidly gain users, achieving an impressive milestone of 150 million monthly active users (MAUs), as reported by Meta in April. Mark Zuckerberg, April 2024 “Threads
Instagram Threads Tops 150m Users, Ads To Launch In 2024 Read More »
Google has announced another postponement in the removal of third-party cookies from its Chrome browser, marking the third delay since the initial announcement. Google’s decision comes amid ongoing regulatory reviews and feedback from various industry stakeholders, emphasising the complexity of transitioning away from a technology deeply embedded in digital advertising practices. What Role Do Cookies
Google Once Again Delays Ad Cookie Cull Read More »
Meta has turbocharged its role in the generative AI sector by introducing its new AI assistant, Meta AI, which is now integrated into its popular apps, including Facebook, Instagram, WhatsApp, and Messenger. Meta AI Paves Way For New Search Play Utilising the sophisticated Llama 3 model, this integration enables real-time interactive capabilities directly via the
Meta Bets Big on Meta AI Read More »
LinkedIn is looking to follow Meta’s lead as it begins testing a new subscription-based service tailored for businesses. The new initiative, dubbed LinkedIn Premium Company Pages, is gradually being rolled out and offers an array of advanced features designed to enhance visibility and interaction on the platform. At a starting price of approximately $99 per
LinkedIn Trials Premium Company Page Business Subscription Read More »
Google has recently enhanced its creative tools by integrating generative AI into its Demand Gen campaigns. This new feature offers advertisers sophisticated tools to create custom visuals directly within the ad setup, which could potentially change how brands engage with audiences across Google’s extensive advertising platforms. Understanding Google’s Demand Generation Campaigns Google’s Demand Gen campaigns
Google Introduces New Generative AI Video Tools Read More »
As the digital landscape evolves, Facebook’s introduction of a new full-screen video player marks a significant adaptation, aligning more closely with the popular TikTok-style vertical video format. Facebook’s shift is not just a nod to current trends but a strategic move aimed at boosting user engagement by streamlining the video viewing experience across the platform.
Facebook Goes All In On Vertical Video Read More »
Google is putting more money into its Marketing Mix Models (MMMs) to help marketers measure cross-channel media campaigns more accurately by developing an analytics tool that takes into account sales impact based on several factors such as response and reach. With tools such as this becoming more popular (one study said 60% of US advertisers
Google Announces New Marketing Mix Modelling (MMM) Tool for Advanced Reporting Read More »
Apple is looking to follow in Google and Meta’s footsteps by bringing the power of AI to its Apple Store ad campaigns, reports Business Insider. It’s currently testing a new tool which looks a lot like Google’s Performance Max and Meta’s Advantage+ automated ad placement models, which could lead to more ads being delivered across
Apple Ads Mimics Google and Meta With Latest AI Tests Read More »