Google’s new trend change detection is a feature that helps businesses identify significant changes in their data, which can be helpful for spotting potential problems or opportunities, and making informed decisions about how to proceed. Understanding behaviour can also help businesses to predict future behaviour, allowing them to take advantage of it better. Similar to […]

Soon marketers will be able to use Google’s generative AI tool Gemini to create adverts by telling it the URL of your website or landing page. Once it has that information, it will get to work creating ad content, including creatives and keywords, based on the contents of the URL provided. Advertisers can then use