[SMK] AI & Digital Marketing Capability Transformation
We recently found out that most social media engagement these days doesn’t correlate to the number of clicks a post will receive, which may have led to some marketers re-thinking their social media strategy and aims. But what if declining referral traffic is part of a broader engagement trend across a variety of platforms and […]
[NEW REPORT] Instagram Engagement Down 50% From 2020 Read More »
Google’s March algorithm update has been launched with the aim of improving the quality of search results available to users by reducing unhelpful content by up to 40% and improving quality ranking to help users see the most helpful information. More quality, less spam Elizabeth Tucker, Director, Product Management “We’re making algorithmic enhancements to our
Google Releases Massive March Core Algorithm Update Read More »
It’s tough being a social media marketer. You have to deal a landscape that’s constantly shifting, all while being creative and engaging an audience. What worked today may not work tomorrow, and there are millions of theories about why that may be. Which is why reports based on empirical evidence can be so handy. One
[NEW STUDY] Social Media Engagers Are Not That Engaged Read More »
YouTube has launched a TikTok Duets competitor with ‘Collab’, a new feature for Shorts and long-form videos that lets creators remix and respond to videos via a split-screen. YouTube “Shorts creators: Collab is fully launched on Android and iOS!! Now, in addition to remixing with Green Screen and Cut, you can use Collab to record
YouTube Takes On TikTok Duets With New Collabs Read More »
Many marketers are still trying to understand how Google’s Search Generative Experience (SGE) impacts their campaigns. Announced in 2023, SGE introduces a novel method for delivering search results. Google’s pioneering search feature employs generative AI technology to give users rapid and concise summaries of their search queries, eliminating the need to click through multiple web
[NEW STUDY] How is Google’s New Search Generative Experience changing Search? Read More »
Heads up LinkedIn users – the social media network is changing the way its algorithm works to reward content that provides unique value and insights. Part of that shift involves the promotion of older posts via a new ‘suggested posts’ feature that could help some accounts broaden the reach of their old, but still highly
LinkedIn Algorithm Update: Good Content Could Now Reach Feeds For Months Read More »
Meta has announced plans to expand Instagram Creator Marketplace, which will give more brands the ability to search for suitable creators or influencers to work with on marketing campaigns. Instagram’s Creator Marketplace Creator Marketplace was launched in 2022 and initially let brands in the States search and connect with creators based on several criteria, such
Meta Expands Instagram Creator Marketplace For Brands Read More »
Google is bringing a few new tools to Performance Max campaigns, including AI-powered asset generation and image editing powered by its Gemini model, which Google claims will help advertisers create more effective campaigns. Performance Max and how it works Performance Max campaigns allow advertisers to show their ads across the whole of Google’s ad inventory
Google Adds New Gen AI To Performance Max Campaigns Read More »
Meta is testing a feature that will let users crosspost from Facebook to Threads, using the same functionality that was designed for Facebook to Instagram crossposting. A limited test has been initiated across iOS, reported Tech Crunch, which will allow users to share text and link posts from Facebook to Threads. However, the test doesn’t include
Meta Trials Facebook To Threads Crossposting Read More »
Google receives a lot of contributions across Maps and Search – about 20 million per day – and making sure that information is accurate and relevant to users is an important part of its activity. Those contributions could include updates to a small business’s opening hours, reviews and photos. In short, they are the type
Google Removed 170 million Dodgy Google Reviews in 2023 Read More »