[SMK] AI & Digital Marketing Capability Transformation
YouTube has just updated its ads platform to give users more information about products before making a purchase. Moving marketplace The new feature, dubbed TrueView, works with YouTube's Cards platform to display additional data about products, including links to brand websites. YouTube says brands using TrueView have already seen a rise in sales. For example Sephora saw […]
YouTube Ads are about to get more powerful Read More »
Facebook has just rolled out a new way for users to share their location on Messenger. Mobile movements Messenger users have long been able to let their friends know where they are. Now they can also send a map of their location. To access the update, tap the "More" icon on the Messenger homepage to
Facebook Messenger gets location boost Read More »
In a small but potentially significant step in e-commerce, Square has given $Cashtags a bunch of new features and functions. Cashing in $Cashtags are Square's system for accepting payments over the web. Previously, users could direct customers to their website to make a payment. Now they can sent clients a customised URL. The system is
Square gives $Cashtags more clout Read More »
Do you suffer from a tragic case of TL:DR (Too Long, Didn't Read)? If so the innovative NewsGIF might just be for you. News Flash NewsGIF is a website and iOS app that delivers the news to your desktop or pocket in the form of GIFs. After signing up the site collects a range of trending
SMK’s app of the week: NewsGIF Read More »
There's much more to Pinterest than pins and pretty pictures. One of the most popular platforms when it comes to audience engagement, Pinterest is slowly transforming into a lucrative space for brands and marketers. Here's a little look into the image-sharing superstar. Pin to win There are now 72.8 million Pinterest users globally, who use
Number Crunch: Pinterest Q1 2015 Read More »
Inbox by Gmail is now available for all users, and to sweeten the deal Google has added some new features to its latest app. In with the new The previously invite-only app is sort of like Gmail on steroids – representing Google's ambitions to organise even more aspects of our lives. Aside from email, Inbox
Inbox by Gmail rolls out and upskills Read More »
Twitter has just launched its Official Partners Program, which encourages brands to more effectively connect with customers. Choose your partner Twitter announced the news in a blog post. "The launch of the Twitter Official Partner Program brings together our strategic partners from the Twitter Certified Program and the Twitter Marketing Platform Partner Program," Twitter explained.
Twitter announces Official Partners Program Read More »
Facebook has just released an update that brings an extra layer of security to notifications and emails. If the key fits Facebook announced the update in a blog post. "To enhance the privacy of this email content, today we are gradually rolling out an experimental new feature that enables people to add OpenPGP public keys
Facebook enhances its encryption Read More »
You can accuse Google+ of many things, but lacking tenacity is not one of them. After mixed attempts at grabbing eyeballs from Facebook and Twitter, the plucky network has launched a Pinterest-esque service Collections. Click and collect Google+ Collections lets users create boards comprised of images, video and other content that are based around a particular
Google+ launches Pinterest competitor Read More »
Instagram is in many ways an anomaly in the world of social media. A frenetically popular platform that remains largely ad-free, still allows brands to connect to fans without paying, and doesn't really market to its users. Being owned by Facebook doesn't hurt, However Instagram might be edging more towards the mainstream with its new
Instagram now sending ‘Highlights’ emails Read More »